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Social marketing and the United Nations sustainable development goals: I, We and All of Us Sustainable development is a critical challenge for many countries worldwide. Indeed, humanity is confronting a range of overlapping sustainable development challenges. These include environmental challenges such as climate change and environmental degradation, and broader humanitarian challenges such as poverty, disaster, social injustice, inequalities, unsustainable consumption and production and human rights violations (Truong, 2017). To address these challenges, in 2015, the United Nations (UN) adopted the 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs) as a call for action “to achieve a better and more sustainable future”. The SDGs include ending poverty, ending hunger, ensuring health and well-being, ensuring quality education, achieving gender equality, ensuring access to water and sanitation, ensuring affordable and clean energy, promoting decent work and economic growth, building sustainable industry, innovation and infrastructure, reducing inequalities, making sustainable cities and communities, ensuring sustainable consumption and production, taking climate action, conserving marine resources, halting biodiversity loss, promoting peace, justice and strong institutions and revitalising partnerships for sustainable development (UN, 2015). These goals have captured widespread attention, raised public awareness, promoted political accountability and increased social pressures to address them. They
Journal of Social Marketing – Emerald Publishing
Published: Jan 3, 2022
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