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Growth and the small firm: using causal mapping to assess the decision‐making process ‐ a case study

Growth and the small firm: using causal mapping to assess the decision‐making process ‐ a case study Examines the issue of growth within the small firm and considers the main influences that impinge on the evolution of the enterprise. An interpretative methodological technique, causal mapping, is examined, evaluated and used to analyse the decision‐making processes made by the owner‐manager of a small Irish‐owned electronics firm. This method allows the researcher to trace the positive and negative consequences of the decisions on the subsequent growth and development of the company. The role which business and marketing planning plays in such a process is a recurring theme which is given close scrutiny throughout this paper. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Qualitative Market Research An International Journal Emerald Publishing

Growth and the small firm: using causal mapping to assess the decision‐making process ‐ a case study

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References (25)

Publisher
Emerald Publishing
Copyright
Copyright © 1999 MCB UP Ltd. All rights reserved.
ISSN
1352-2752
DOI
10.1108/13522759910270052
Publisher site
See Article on Publisher Site

Abstract

Examines the issue of growth within the small firm and considers the main influences that impinge on the evolution of the enterprise. An interpretative methodological technique, causal mapping, is examined, evaluated and used to analyse the decision‐making processes made by the owner‐manager of a small Irish‐owned electronics firm. This method allows the researcher to trace the positive and negative consequences of the decisions on the subsequent growth and development of the company. The role which business and marketing planning plays in such a process is a recurring theme which is given close scrutiny throughout this paper.

Journal

Qualitative Market Research An International JournalEmerald Publishing

Published: Aug 1, 1999

Keywords: Business development; Case studies; Growth; Marketing planning; Marketing research; Small firms

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