PurposeIn the presented research, the authors have conducted the literature review and organised real interviews of fruit retailers (FRs) to construct the advanced hierarchical structural (AHS) chain of macro-micro parameters for measuring the performances of defined fruit supply bazaars (FSBs). Apart from this, the purpose of this paper is to develop the grey set-based scorecard model for solving the proposed AHS chain of macro-micro parameters.Design/methodology/approachThe performance of FSBs is linked with the supply of fruits towards clients under a feasible rate, which circuitously depends upon the evaluation of the economic locality of FSBs. The authors developed an advanced hierarchical structure of macro-micro parameters via a literature survey and considered these parameters based on the sampling score of FRs corresponding to select feasible FSBs/alternatives. Furthermore, the authors developed a grey set-based scorecard model for undertaking the incomplete information of FRs against the hierarchical structure.FindingsIt is found that the work is well suited for FRs as they can measure the performances of defined FSBs in accordance with their own opinions under the proposed AHS of macro-micro parameters. Apart from this, the work is useful for benchmarking the vegetable supply bazaars (VSBs) on the replacement of AHS. The proposed hierarchical structure with a grey-based scorecard model is flexible in its nature and can undertake more than 1,000 macro-micro parameters and FRs to access potential decision.Originality/valueThe conducted research work has a precise value for evaluating the economic FSB locality. The overall performance scores of considered FSB localities are computed as (∂1)=1.991, (∂2)=2.567 and (∂3)=2.855, where (∂3) is found to be more significant than available FSBs. This work can be used for opting the economic locality of VSB too.
British Food Journal – Emerald Publishing
Published: Jan 2, 2018