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Green marketing

Green marketing Purpose – This paper aims to look at how companies obtain a greener strategy. Design/methodology/approach – This paper looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources. Findings – The paper finds that there will be a low carbon economy soon to which companies will need to adapt. Sustainability is very important. Originality/value – This paper provides useful suggestions as to the future of green marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Green marketing

Strategic Direction , Volume 24 (6): 3 – Apr 18, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0258-0543
DOI
10.1108/02580540810868041
Publisher site
See Article on Publisher Site

Abstract

Purpose – This paper aims to look at how companies obtain a greener strategy. Design/methodology/approach – This paper looks at the greening of corporate strategy in brands, setting standards, green marketin and networking resources. Findings – The paper finds that there will be a low carbon economy soon to which companies will need to adapt. Sustainability is very important. Originality/value – This paper provides useful suggestions as to the future of green marketing.

Journal

Strategic DirectionEmerald Publishing

Published: Apr 18, 2008

Keywords: Organizations; Green marketing; Strategic management; Global warming

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