The last two to three years have seen rapid developments in greenconsumerism. Collects and analyses published material identifies thegreen developments, issues, and the implications for business andgenerates qualitative primary research data, on which to baseconclusions and recommendations. Research focuses on consumeristactivities and the UK grocery multiples. The green debate is a growing,complicated and dynamic area, which organizations are struggling tounderstand. Retailers avoid addressing the green problems in full andresist radical change for three main reasons. First, after an initialsurge of selling greenlabelled products, they are wary of thecomplexity of the green issues which emerged second, they are inhibitedby the green image and third, they lack organizational commitment andcontrol. That organizations must address green issues is inevitable.Longterm organizational commitment and control are needed. If practicessynonymous with total quality management are adopted, organizationscannot help but be as green as current knowledge permits.
International Journal of Retail & Distribution Management – Emerald Publishing
Published: Jan 1, 1992
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