Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

Green information quality and green brand evaluation: the moderating effects of eco-label... This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships.Design/methodology/approachUsing a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model.FindingsThe study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility.Research limitations/implicationsIn green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations.Practical implicationsHelp brand managers to design advertisements that add brand credibility in environmentally-aware urban markets.Originality/valueIt helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Journal of Marketing Emerald Publishing

Green information quality and green brand evaluation: the moderating effects of eco-label credibility and consumer knowledge

Download PDF
35 pages

Loading next page...
 
/lp/emerald-publishing/green-information-quality-and-green-brand-evaluation-the-moderating-YBTeCszAIZ
Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0309-0566
DOI
10.1108/ejm-10-2019-0808
Publisher site
See Article on Publisher Site

Abstract

This study aims to examine the effects of three green information quality dimensions – persuasiveness, completeness and credibility – on green brand evaluation and whether this is mediated by green brand credibility. It also examines the moderating effects of eco-label credibility and consumer knowledge on green information quality dimensions and green brand credibility relationships.Design/methodology/approachUsing a structured questionnaire on environmentally-friendly electrical goods/electronics, cosmetic and apparel product advertisements, involving an elaboration task, this study collected usable data from 1,282 Indian consumers across 50 cities. It also undertook an assessment for three different product groups using structural equation modelling to examine proposed hypotheses and assessed moderated mediation using the Hays process model.FindingsThe study indicates that: green brand credibility mediates the effects of green information quality dimensions on green brand evaluation; consumer knowledge moderates the effects of persuasiveness and completeness on green brand credibility and eco-label credibility moderates the effects of persuasiveness and credibility on green brand credibility.Research limitations/implicationsIn green information processing, this study supports the relevance of the elaboration likelihood model and the mediation effect of green brand credibility. It also presents evidence that credible eco-labels enhance green information processing. While the results are broadly consistent across the three product categories, the results may only generalizable to the environmentally-aware urban populations.Practical implicationsHelp brand managers to design advertisements that add brand credibility in environmentally-aware urban markets.Originality/valueIt helps to define green information quality and the interacting effects of eco-label credibility and consumer knowledge in green information processing.

Journal

European Journal of Marketing – Emerald Publishing

Published: Jul 13, 2021

Keywords: Consumer knowledge; Eco-label credibility; Green advertisements; Green brand credibility; Green brand evaluation; Green information quality

References

  • Consumer evaluations of brand extensions
    Aaker, D.; Keller, K.L.
  • Knowledge calibration: what consumers know and what they think they know
    Alba, J.W.; Hutchinson, J.W.
  • Structural equation modeling in practice: a review and recommended two-step approach
    Anderson, J.C.; Gerbing, D.W.
  • Estimating nonresponse bias in mail surveys
    Armstrong, J.S.; Overton, T.S.
  • Signaling the green sell: the influence of eco-label source, argument specificity, and product involvement on consumer trust
    Atkinson, L.; Rosenthal, S.
  • Exploring the consequences of brand credibility in services
    Baek, T.H.; King, K.W.
  • The differential roles of brand credibility and brand prestige in consumer brand choice
    Baek, T.H.; Kim, J.; Yu, J.H.
  • Recall, recognition, and the measurement of memory for print advertisements
    Bagozzi, R.P.; Silk, A.J.
  • On the evaluation of structural equation models
    Bagozzi, R.P.; Yi, Y.I.
  • Antecedents and outcomes of brand love: utilitarian and symbolic brand qualities
    Bairrada, C.M.; Coelho, F.; Coelho, A.
  • Positive and negative antecedents of purchasing eco-friendly products: a comparison between green and non-green consumers
    Barbarossa, C.; de Pelsmacker, P.
  • Impact of celebrity endorser’s source credibility on attitude towards advertisements and brands
    Bhatt, N.; Jayswal, R.M.; Patel, J.D.
  • New insights into unethical counterfeit consumption
    Bian, X.; Wang, K.Y.; Smith, A.; Yannopoulou, N.
  • Green eco-seals and advertising persuasion
    Bickart, B.A.; Ruth, J.A.
  • Affective influences on stereotyping and intergroup relations
    Bodenhausen, G.V.; Mussweiler, T.; Gabriel, S.; Moreno, K.N.; Forgas, J.P.
  • A primer on Q methodology
    Brown, S.R.
  • Customer engagement behaviours in social media: capturing innovation opportunities
    Carlson, J.; Rahman, M.; Voola, R.; de Vries, N.
  • The effectiveness of environmental claims among Chinese consumers: influences of claim type, country disposition and ecocentric orientation
    Chan, R.Y.K.; Lau, L.B.Y.
  • When a day means more than a year: effects of temporal framing on judgments of health risk
    Chandran, S.; Menon, G.
  • Feeling ambivalent about going green – implications for green advertising processing
    Chang, C.
  • From the editors: common method variance in international business research
    Chang, S.J.; van Witteloostuijn, A.; Eden, L.
  • What makes open vs closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement
    Chebat, J.C.; Charlebois, M.; Gelinas-Chebat, C.
  • The drivers of green brand equity: green brand image, green satisfaction, and green trust
    Chen, Y.S.
  • Greenwash and green trust: the mediation effects of green consumer confusion and green perceived risk
    Chen, Y.S.; Chang, C.H.
  • The effect of verbal brand personification on consumer evaluation in advertising: internal and external personification
    Chu, K.; Lee, D.H.; Kim, J.Y.
  • A paradigm for developing better measures of marketing constructs
    Churchill, G.A.
  • The nature and role of affect in consumer behavior
    Cohen, J.B.; Pham, M.T.; Andrade, E.B.; Haugtvedt, C.P.; Herr, P.M.; Kardes, F.R.
  • An integrative framework for understanding two-sided persuasion
    Crowley, A.W.; Hoyer, W.D.
  • Investigating the portrayal and influence of sustainability claims in an environmental advertising context
    Cummins, S.; Reilly, T.M.; Carlson, L.; Grove, S.J.; Dorsch, M.J.
  • Using the elaboration likelihood model to examine online persuasion through website design
    Cyr, D.; Head, M.; Lim, E.; Stibe, A.
  • Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention
    D’Souza, C.; Taghian, M.; Khosla, R.
  • Bridging the online offline gap: assessing the impact of brands’ social network content quality on brand awareness and purchase intention
    Dabbous, A.; Barakat, K.A.
  • A model for fair trade buying behaviour: the role of perceived quantity and quality of information and of product-specific attitudes
    de Pelsmacker, P.; Janssens, W.
  • Third-party organization endorsement of products: an advertising cue affecting consumer prepurchase evaluation of goods and services
    Dean, D.H.; Biswas, A.
  • Pleasant scents and persuasion: an information processing approach
    Debono, K.G.
  • The psychology of tailoring-ingredients in computer-tailored persuasion
    Dijkstra, A.
  • From source credibility to risk perception: how and when climate information matters to action
    Dong, Y.; Hu, S.; Zhu, J.
  • The impact of completeness and web use motivation on the credibility of e-health information
    Dutta-Bergman, M.J.
  • Critical incident techniques: towards a framework for analysing the criticality of critical incidents
    Edvardsson, B.; Roos, I.
  • Brand equity as a signaling phenomenon
    Erdem, T.; Swait, J.
  • Brand credibility, brand consideration and choice
    Erdem, T.; Swait, J.
  • The impact of brand credibility on consumer price sensitivity
    Erdem, T.; Swait, J.; Louviere, J.
  • Brands as signals: a cross-country
    Erdem, T.; Swait, J.; Valenzuela, A.
  • The influence of eWOM in social media on consumers’ purchase intentions: an extended approach to information adoption
    Erkan, I.; Evans, C.
  • Measuring organizational legitimacy in social media: assessing citizens’ judgments with sentiment analysis
    Etter, M.; Colleoni, E.; Illia, L.; Meggiorin, K.; D’Eugenio, A.
  • A short, reliable measure of subjective knowledge
    Flynn, L.R.; Goldsmith, R.E.
  • Persuasion knowledge: lay peoples and researches beliefs about the psychology of persuasion
    Friestad, M.; Wright, P.
  • Measurement model quality, sample size, and solution propriety in confirmatory factor models
    Gagne, P.; Hancock, G.R.
  • How claim specificity can improve claim credibility in green advertising – measures that can boost outcomes from environmental product claims
    Ganz, B.; Grimes, A.
  • Understanding online purchase decision making: the effects of unconscious thought, information quality, and information quantity
    Gao, J.; Zhang, C.; Wang, K.; Ba, S.
  • An updated paradigm for scale development incorporating unidimensionality and its assessment
    Gerbing, A.G.; Anderson, J.C.
  • What makes it green? The role of centrality of green attributes in evaluations of the greenness of products
    Gershoff, A.D.; Frels, J.K.
  • Surprise me with your ads! the impacts of guerrilla marketing in social media on brand image
    Gokerik, M.; Gürbüz, A.; Erkan, I.; Mogaji, E.; Sap, S.
  • The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands
    Goldsmith, R.E.; Lafferty, B.A.; Newell, S.J.
  • A new criterion for assessing discriminant validity in variance-based structural equation modeling
    Henseler, J.; Ringle, C.M.; Sarstedt, M.
  • The relationship of reputation and credibility to brand success
    Herbig, P.; Milewicz, J.
  • The social context of reasoning: conversational inferences and rational judgment
    Hilton, D.J.
  • Ethical claims and labelling: an analysis of consumers’ beliefs and choice behaviours
    Hoek, J.; Roling, N.; Holdsworth, D.
  • The effects of consumer prior knowledge and processing strategies on judgments
    Hong, J.; Sternthal, B.
  • The impact of inferential beliefs on product evaluations
    Huber, J.; McCann, J.
  • A comparison of social media marketing between B2B, B2C and mixed business models
    Iankova, S.; Davies, I.; Archer-Brown, C.; Marder, B.; Yau, A.
  • Consumers’ evaluation of unethical marketing behaviors: the role of customer commitment
    Ingram, R.; Skinner, S.J.; Taylor, V.A.
  • Personnel decision making: the impact of missing information
    Jagacinski, C.M.
  • Green purchasing behaviour: a conceptual framework and empirical investigation of indian consumers
    Jaiswal, D.; Pant, R.
  • More than meets the eye: the effect of missing information on purchase evaluations
    Johnson, R.D.; Levin, I.P.
  • A study on the influence of green advertising design and environmental emotion on advertising effect
    Kao, T.F.; Du, Y.Z.
  • I eat organic for my benefit and yours: egoistic and altruistic considerations for purchasing organic food and their implications for advertising strategists
    Kareklas, I.; Carlson, J.R.; Muehling, D.D.
  • Reexamining health messages in the digital age: a fresh look at source credibility effects
    Kareklas, I.; Muehling, D.D.; Weber, T.J.
  • New venture performance in China, Japan, and the United States: the impact of formalized market information processes
    Kawakami, T.; MacLachlan, D.L.; Stringfellow, A.
  • Customer switching behavior in service industries: an exploratory study
    Keaveney, S.M.
  • The effects of sequential induction of brand extensions
    Keller, K.L.; Aaker, D.A.
  • Effects of quality and quantity on decision effectiveness
    Keller, K.L.; Staelin, R.
  • Prior knowledge, credibility and information search
    Kerstetter, D.; Cho, M.H.
  • The effects of three customer-to-customer interaction quality types on customer experience quality and citizenship behavior in mass service settings
    Kim, H.; Choi, B.
  • Consumer purchase intention for organic personal care products
    Kim, H.Y.; Chung, J.E.
  • Effects of social influence on consumers’ voluntary adoption of innovations prompted by others
    Kim, S.H.; Park, H.J.
  • The effects of incomplete information on consumer choice
    Kivetz, R.; Simonson, I.
  • Intents of green advertisements
    Kumar, P.
  • Factors affecting consumers’ green product purchase decisions
    Kumar, P.; Ghodeswar, B.M.
  • Are third-party green-brown ratings believed? The role of prior brand loyalty and environmental concern
    Kwon, W.S.; Englis, B.; Mann, M.
  • Consumers’ responses to negative word-of-mouth communication: an attribution theory perspective
    Laczniak, R.N.; DeCarlo, T.E.; Ramaswami, S.N.
  • How to write really good articles for premier academic journals
    LaPlaca, P.; Lindgreen, A.; Vanhamme, J.
  • Towards a taxonomy of multidimensional constructs
    Law, K.S.; Wong, C.H.; Mobley, W.H.
  • How positive informational social influence affects consumers’ decision of internet shopping?
    Lee, M.K.O.; Cheung, C.M.K.; Sia, C.L.; Lim, K.H.
  • Evaluating the green advertising practices of international firms: a trend analysis
    Leonidou, L.C.; Leonidou, C.N.; Palihawadana, D.; Hultman, M.
  • Moral integrity and relationship commitment: an empirical examination in a cross-cultural setting
    Li, F.; Zhang, S.; Yang, X.
  • Accounting for common method variance in cross-sectional research designs
    Lindell, M.K.; Whitney, D.J.
  • Impact of informational factors on online recommendation credibility: the moderating role of source credibility
    Luo, C.; Luo, X.R.; Schatzberg, L.; Sia, C.L.
  • The role of involvement: investigating the effect of brand’s social media pages on consumer purchase intention
    McClure, C.; Seock, Y.K.
  • Customer rage episodes: emotions, expressions and behaviors
    McColl-Kennedy, J.R.; Patterson, P.G.; Smith, A.K.; Brady, M.K.
  • The measurement of web-customer satisfaction: an expectation and disconfirmation approach
    McKinney, V.; Yoon, K.; Zahedi, F.
  • Information processing from advertisements: toward an integrative framework
    Macinnis, D.J.; Jaworski, B.J.
  • An empirical examination of the structural antecedents of attitude toward the ad in an advertising pretext context
    MacKenzie, S.; Lutz, R.J.
  • Common method variance in is research: a comparison of alternative approaches and a reanalysis of past research
    Malhotra, N.K.; Kim, S.S.; Patil, A.
  • Uncharted territory in research on environmental advertising: toward an organizing framework
    Matthes, J.
  • The skeptical green consumer revisited: testing the relationship between green consumerism and skepticism toward advertising
    Matthes, J.; Wonneberger, A.
  • Consumers’ green involvement and the persuasive effects of emotional versus functional ads
    Matthes, J.; Wonneberger, A.; Schmuck, D.
  • Modifying consumer search processes in enhanced on-line interfaces
    Mazursky, D.; Vinitzky, G.
  • Feed them facts: value perceptions and consumer use of sustainability-related product information
    Meise, J.N.; Rudolph, T.; Kenning, P.; Phillips, D.M.
  • Levels of subjective comprehension in advertising processing and their relations to ad perceptions, attitudes, and memory
    Mick, D.G.
  • Effects of functional green advertising on self and others
    Mo, Z.; Liu, M.T.; Liu, Y.
  • The role of environmental knowledge in young female consumers’ evaluation and selection of apparel in South Africa
    Momberg, D.; Jacobs, B.; Sonnenberg, N.
  • Factors affecting trust in market research relationships
    Moorman, C.; Deshpandé, R.; Zaltman, G.
  • The perceived credibility of quality labels: a scale validation with refinement
    Moussa, S.; Touzani, M.
  • The influence of pre-roll advertising VOD via IPTV and mobile TV on consumers in Korea
    Nam, Y.; Lee, H.S.; Jun, J.W.
  • Brand experience and brand attitude: examining a credibility-based mechanism
    Nayeem, T.; Murshed, F.; Dwivedi, A.
  • The role of interpersonal liking in building trust in long-term channel relationships
    Nicholson, C.Y.; Compeau, L.D.; Sethi, R.
  • Perceived information quality in data exchanges: effects on risk, trust, and intention to use
    Nicolaou, A.I.; McKnight, D.H.
  • How India will consume in 2030: 10 mega trends
    Ojha, N.P.; Ingilizian, Z.
  • Social and environmental sustainability model on consumers’ altruism, green purchase intention, green brand loyalty and evangelism
    Panda, T.K.; Kumar, A.; Jakhar, S.; Luthra, S.; Garza-Reyes, J.A.; Kazancoglu, I.; Nayak, S.S.
  • Exploring attitude-behavior gap in sustainable consumption: comparison of recycled and upcycled fashion products
    Park, H.J.; Lin, L.M.
  • Central and peripheral routes to persuasion: application to advertising
    Petty, R.E.; Cacioppo, J.T.; Percy, L.; Woodside, A.
  • Central and peripheral routes to advertising effectiveness: the moderating role of involvement
    Petty, R.E.; Cacioppo, J.T.; Schumann, D.
  • Common method biases in behavioral research: a critical review of the literature and recommended remedies
    Podsakoff, P.M.; MacKenzie, S.B.; Lee, J.Y.; Podsakoff, N.P.
  • A cross-cultural examination of the environmental information on packaging: implications for advertisers
    Polonsky, M.J.; Carlson, L.; Prothero, A.; Kapelianis, D.
  • The impact of general and carbon-related environmental knowledge on attitudes and behaviour of US consumers
    Polonsky, M.J.; Vocino, A.; Grau, S.L.; Garma, R.; Ferdous, A.S.
  • Smart subcategories: how assortment formats influence consumer learning and satisfaction
    Poynor, C.; Wood, S.
  • Online word of mouth and consumer purchase intentions
    Prendergast, G.; Ko, D.; Yuen, S.Y.V.
  • Gender-based differences in understanding the purchasing patterns of eco-friendly cosmetics and beauty care products in Mauritius: a study of female customers
    Pudaruth, S.; Juwaheer, T.D.; Seewoo, Y.D.
  • Brand dilution: when do new brands hurt existing brands?
    Pullig, C.; Simmons, C.J.; Netemeyer, R.G.
  • Employer brand trust and affect: linking brand personality to employer brand attractiveness
    Rampl, L.V.; Kenning, P.
  • The social desirability response bias in ethics research
    Randall, D.M.; Fernandes, M.F.
  • The moderating effect of prior knowledge on cue utilization in product evaluations
    Rao, A.R.; Monroe, K.B.
  • The effectiveness of benefit type and price endings in green advertising
    Royne, M.B.; Martinez, J.; Oakley, J.; Fox, A.K.
  • Promoting a brand’s emotion benefits: the influence of emotion categorization processes on consumer evaluations
    Ruth, J.A.
  • Misleading consumers with green advertising? An affect-reason-involvement account of greenwashing effects in environmental advertising
    Schmuck, D.; Matthes, J.; Naderer, B.
  • Situational variables and sustainability in multi-attribute decision-making
    Simpson, B.J.K.; Radford, S.K.
  • Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation
    Singh, J.; Sanchez, M.M.G.S.; del Bosque, I.R.
  • Spotlights, floodlights, and the magic number zero: simple effects tests in moderated regression
    Spiller, S.A.; Fitzsimons, G.J.; Lynch, J.G.; Mcclelland, G.H.
  • Celebrity endorsement, brand credibility and brand equity
    Spry, A.; Pappu, R.; Cornwell, T.B.
  • Informational influence in organizations: an integrated approach to knowledge adoption
    Sussman, S.W.; Siegal, W.S.
  • Consumer responses to ecolabels
    Thøgersen, J.; Haugaard, P.; Olesen, A.
  • Consumer decision making regarding a ‘green’everyday product
    Thøgersen, J.; Jørgensen, A.K.; Sandager, S.
  • Does the Ecomark label promote environmentally improved products in India and what experiences can be drawn from the Nordic ecolabel
    Thomsen, J.; McAloone, T.C.
  • Source credibility and attitude certainty: a metacognitive analysis of resistance to persuasion
    Tormala, Z.L.; Petty, R.E.
  • Contextual contrast and perceived knowledge: exploring the implications for persuasion
    Tormala, Z.L.; Petty, R.E.
  • Consumer receptivity to green ads – a test of green claim types and the role of individual consumer characteristics for green ad response
    Tucker, E.M.; Rifon, N.J.; Lee, E.M.; Reece, B.B.
  • How downplaying product greenness affects performance evaluations: examining the effects of implicit and explicit green signals in advertising
    Usrey, B.; Palihawadana, D.; Saridakis, C.; Theotokis, A.
  • The impact of incomplete information on the use of marketing research intelligence in international service settings – an experimental study
    van Birgelen, M.; de Ruyter, K.; Wetzels, M.
  • Individual determinants of fish consumption: application of the theory of planned behavior
    Verbeke, W.; Vackier, I.
  • Discriminant validity testing in marketing: an analysis, causes for concern, and proposed remedies
    Voorhees, C.M.; Brady, M.K.; Calantone, R.; Ramirez, E.
  • Beyond accuracy: what data quality means to data consumers
    Wang, R.Y.; Strong, D.M.
  • The impact of representation media on customer engagement in tourism marketing among millennials
    Willems, K.; Brengman, M.; Van Kerrebroeck, H.
  • Experimentation in the 21st century: the importance of external validity
    Winer, R.S.
  • Prior knowledge and complacency in new product learning
    Wood, S.L.; Lynch, J.G.
  • An empirical analysis of green experiential loyalty: a case study
    Wu, H.C.; Cheng, C.C.
  • Is the devil in the details? The signaling effect of numerical precision in environmental advertising claims
    Xie, G.X.; Kronrod, A.
  • Consumers’ responses to ambivalent online hotel reviews: the role of perceived source credibility and pre-decisional disposition
    Xie, H.J.; Miao, L.; Kuo, P.-J.; Lee, B.Y.
  • Signalling good by doing good: how does environmental corporate social responsibility affect international expansion?
    Xu, X.; Zeng, S.; Chen, H.
  • Altruistic or egoistic: which value promotes organic food consumption among young consumers? A study in the context of a developing nation
    Yadav, R.
  • Development and validation of an instrument to measure user perceived service quality of information presenting web portals
    Yang, Z.; Cai, C.; Zhou, Z.; Zhou, N.
  • Can data-driven precision marketing promote user ad clicks? Evidence from advertising in WeChat moments
    Yu, C.; Zhang, Z.; Lin, C.; Wu, Y.J.
  • Responses to humorous advertising: the moderating effect of need for cognition
    Zhang, Y.
  • Utilization and effectiveness of social media message strategy: how B2B brands differ from B2C brands
    Zhang, J.; Du, M.
  • The impacts of information quality and system quality on users’ continuance intention in information-exchange virtual communities: an empirical investigation
    Zheng, Y.; Zhao, K.; Stylianou, A.