Green and fair trade of indigenous palm candy

Green and fair trade of indigenous palm candy Purpose – The purpose of this paper is to disseminate the success of enterprise development activities initiated by a voluntary organization working in Kanyakumari District of India. Design/methodology/approach – The paper was prepared in discussion with rural artisans and staff of voluntary organization. Findings – It was found that the indigenous palm candy production gave better livelihood for the Nadar community whose prime occupation is harvesting of palm products. Even though the community was in the lowest ebb of the society, proper enterprise capacity building, value addition to palm product like palm candy, marketing and access to credit have paved way for the development of the community. The institutions promoted by Palmyrah Workers Development Society catered to the enterprise intervention of the community thereby increasing the income level of the families. Even though globalization is a threat for rural artisan products, the concept of green and fair trade is providing avenues for rural enterprise. Research limitations/implications – The study was restricted within a particular community and within a given geographical area. Practical implications – Even though palm candy is having good market at international market, quality control and eco‐certification is a problem at field level. Originality/value – The paper illustrates how a backward community has developed enterprise skills and achieved better livelihood options. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Enterprising Communities: People and Places in the Global Economy Emerald Publishing

Loading next page...
 
/lp/emerald-publishing/green-and-fair-trade-of-indigenous-palm-candy-3bF0qoMWfb
Publisher
Emerald Publishing
Copyright
Copyright © 2010 Emerald Group Publishing Limited. All rights reserved.
ISSN
1750-6204
DOI
10.1108/17506201011048040
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to disseminate the success of enterprise development activities initiated by a voluntary organization working in Kanyakumari District of India. Design/methodology/approach – The paper was prepared in discussion with rural artisans and staff of voluntary organization. Findings – It was found that the indigenous palm candy production gave better livelihood for the Nadar community whose prime occupation is harvesting of palm products. Even though the community was in the lowest ebb of the society, proper enterprise capacity building, value addition to palm product like palm candy, marketing and access to credit have paved way for the development of the community. The institutions promoted by Palmyrah Workers Development Society catered to the enterprise intervention of the community thereby increasing the income level of the families. Even though globalization is a threat for rural artisan products, the concept of green and fair trade is providing avenues for rural enterprise. Research limitations/implications – The study was restricted within a particular community and within a given geographical area. Practical implications – Even though palm candy is having good market at international market, quality control and eco‐certification is a problem at field level. Originality/value – The paper illustrates how a backward community has developed enterprise skills and achieved better livelihood options.

Journal

Journal of Enterprising Communities: People and Places in the Global EconomyEmerald Publishing

Published: Jun 1, 2010

Keywords: Business enterprise; Voluntary organizations; Rural areas; Small enterprises; India

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Elsevier, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$360/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month

PDF Discount

20% off