Providing interpretative or graphical nutrition information on foodlabels could help consumers understand more about the nutritionalcontent of foods and facilitate easier food choices. The EC NutritionalLabelling Directive 1990 allows for the future development of ECformats for graphic nutritional labelling and the GovernmentsFood Advisory Committee has recently sought the views of interestedparties on possible schemes. There has been considerable discussion onthe relative merits of different interpretative schemes but this hastended to focus on scientific and legislative concerns with accuracy,rather than the needs of consumers. Argues that, to determine both thenumerical basis of graphical information the criteria and the methodin which it is conveyed the format, further consumer research isnecessary.
British Food Journal – Emerald Publishing
Published: Jun 1, 1993
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