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Grapes and Wine Seminar Prospering in the 1990s Changing Your View of the Consumer

Grapes and Wine Seminar Prospering in the 1990s Changing Your View of the Consumer Who is the wine consumer Who cares The wine industry globally isa multibillion dollar industry, yet research into the behaviour of thetypical wine consumer is limited. This article is a partial review ofthe literature and by deduction from current trends endeavours toprovide the wine maker with a broad profile of who drinks wine and whatthey might be drinking in the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Marketing Review Emerald Publishing

Grapes and Wine Seminar Prospering in the 1990s Changing Your View of the Consumer

Spawton, A.L.
International Marketing Review , Volume 8 (4) – Apr 1, 1991
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11 pages

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0265-1335
DOI
10.1108/EUM0000000001542
Publisher site
See Article on Publisher Site

Abstract

Who is the wine consumer Who cares The wine industry globally isa multibillion dollar industry, yet research into the behaviour of thetypical wine consumer is limited. This article is a partial review ofthe literature and by deduction from current trends endeavours toprovide the wine maker with a broad profile of who drinks wine and whatthey might be drinking in the future.

Journal

International Marketing Review – Emerald Publishing

Published: Apr 1, 1991

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