Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Grapes and Wine Seminar Prospering in the 1990s Changing Your View of the Consumer

Grapes and Wine Seminar Prospering in the 1990s Changing Your View of the Consumer Who is the wine consumer Who cares The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited. This article is a partial review of the literature and by deduction from current trends endeavours to provide the wine maker with a broad profile of who drinks wine and what they might be drinking in the future. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Wine Marketing Emerald Publishing

Grapes and Wine Seminar Prospering in the 1990s Changing Your View of the Consumer

International Journal of Wine Marketing , Volume 3 (1): 11 – Jan 1, 1991

Loading next page...
 
/lp/emerald-publishing/grapes-and-wine-seminar-prospering-in-the-1990s-changing-your-view-of-FYItdm0dm1
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0954-7541
DOI
10.1108/eb008586
Publisher site
See Article on Publisher Site

Abstract

Who is the wine consumer Who cares The wine industry globally is a multibillion dollar industry, yet research into the behaviour of the typical wine consumer is limited. This article is a partial review of the literature and by deduction from current trends endeavours to provide the wine maker with a broad profile of who drinks wine and what they might be drinking in the future.

Journal

International Journal of Wine MarketingEmerald Publishing

Published: Jan 1, 1991

There are no references for this article.