Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Going bananas in paradise: from McDonaldisation to Fyffefication

Going bananas in paradise: from McDonaldisation to Fyffefication Just prior to the recent millennial transition, The Observer polled a cross-section of British celebrities about their perceptions of paradise. Most of these were suitably vague - perpetual joy, renewed relationships, blissful state of mind etc. - but the anarchic comedian Mark Thomas archly described Heaven as "smelling of bananas". Off-hand possibly, flippant undoubtedly, yet Thomas's remark is strikingly apt, since bananas are the original "forbidden fruit" of the Garden of Eden. Apples are mere interlopers, latter-day arrivistes that have prospered thanks to the spin-doctoring tactics of the wily Serpent. This paper, therefore, aims to set the record straight by telling a tall banana tale and explaining how bananamarketing is the future of our field. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Marketing Intelligence & Planning Emerald Publishing

Going bananas in paradise: from McDonaldisation to Fyffefication

Marketing Intelligence & Planning , Volume 18 (6/7): 12 – Dec 1, 2000

Loading next page...
 
/lp/emerald-publishing/going-bananas-in-paradise-from-mcdonaldisation-to-fyffefication-mS4rl93ETp
Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0263-4503
DOI
10.1108/02634500010348941
Publisher site
See Article on Publisher Site

Abstract

Just prior to the recent millennial transition, The Observer polled a cross-section of British celebrities about their perceptions of paradise. Most of these were suitably vague - perpetual joy, renewed relationships, blissful state of mind etc. - but the anarchic comedian Mark Thomas archly described Heaven as "smelling of bananas". Off-hand possibly, flippant undoubtedly, yet Thomas's remark is strikingly apt, since bananas are the original "forbidden fruit" of the Garden of Eden. Apples are mere interlopers, latter-day arrivistes that have prospered thanks to the spin-doctoring tactics of the wily Serpent. This paper, therefore, aims to set the record straight by telling a tall banana tale and explaining how bananamarketing is the future of our field.

Journal

Marketing Intelligence & PlanningEmerald Publishing

Published: Dec 1, 2000

Keywords: Marketing theory; Post‐modernism

There are no references for this article.

You’re reading a free preview. Subscribe to read the entire article.


DeepDyve is your
personal research library

It’s your single place to instantly
discover and read the research
that matters to you.

Enjoy affordable access to
over 18 million articles from more than
15,000 peer-reviewed journals.

All for just $49/month

Explore the DeepDyve Library

Search

Query the DeepDyve database, plus search all of PubMed and Google Scholar seamlessly

Organize

Save any article or search result from DeepDyve, PubMed, and Google Scholar... all in one place.

Access

Get unlimited, online access to over 18 million full-text articles from more than 15,000 scientific journals.

Your journals are on DeepDyve

Read from thousands of the leading scholarly journals from SpringerNature, Wiley-Blackwell, Oxford University Press and more.

All the latest content is available, no embargo periods.

See the journals in your area

DeepDyve

Freelancer

DeepDyve

Pro

Price

FREE

$49/month
$499/year

Save searches from
Google Scholar,
PubMed

Create folders to
organize your research

Export folders, citations

Read DeepDyve articles

Abstract access only

Unlimited access to over
18 million full-text articles

Print

20 pages / month