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Goal‐directed development of new products

Goal‐directed development of new products Examines the dramatic change of commercial aircraft manufacturing from the traditional product development method dominated by military heritage and product superiority at the expense of cost and time‐to‐market. Losses by airlines in the 1990s highlighted economic difficulties and left airlines unable to grow and purchase new commercial aircraft. Describes the challenge faced by British Aerospace Regional Aircraft to develop a business‐wide simultaneous engineering programme to improve the managing of engineering products; outlines in detail the goal‐directed product management approach used and describes why this approach was successful. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png World Class Design to Manufacture Emerald Publishing

Goal‐directed development of new products

World Class Design to Manufacture , Volume 2 (1): 4 – Feb 1, 1995

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Publisher
Emerald Publishing
Copyright
Copyright © 1995 MCB UP Ltd. All rights reserved.
ISSN
1352-3074
DOI
10.1108/09642369310077751
Publisher site
See Article on Publisher Site

Abstract

Examines the dramatic change of commercial aircraft manufacturing from the traditional product development method dominated by military heritage and product superiority at the expense of cost and time‐to‐market. Losses by airlines in the 1990s highlighted economic difficulties and left airlines unable to grow and purchase new commercial aircraft. Describes the challenge faced by British Aerospace Regional Aircraft to develop a business‐wide simultaneous engineering programme to improve the managing of engineering products; outlines in detail the goal‐directed product management approach used and describes why this approach was successful.

Journal

World Class Design to ManufactureEmerald Publishing

Published: Feb 1, 1995

Keywords: Aircraft industry; Loss; Product development; Simultaneous engineering

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