Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You and Your Team.

Learn More →

Globalisation Strategies Their Implementation

Globalisation Strategies Their Implementation The startingpoint is a discussion of the currentcontroversy regarding globalisation strategies. Theconditions for success and barriers to worldwidemarketing strategies are analysed and suggestionsmade for their successful implementation. Againstthe background of a global strategic orientation,the selection of an appropriate organisationalstructure, the adaptation of management systemsand the global reorientation of organisational cultureare examined. These issues are analysed withinthe context of a temporal and stepwise countrybycountryconcept. Both English language andGerman literature are integrated in the globalisationfield. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

Globalisation Strategies Their Implementation

Loading next page...
 
/lp/emerald-publishing/globalisation-strategies-their-implementation-7n08CsNfsH
Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-5577
DOI
10.1108/02635579110003396
Publisher site
See Article on Publisher Site

Abstract

The startingpoint is a discussion of the currentcontroversy regarding globalisation strategies. Theconditions for success and barriers to worldwidemarketing strategies are analysed and suggestionsmade for their successful implementation. Againstthe background of a global strategic orientation,the selection of an appropriate organisationalstructure, the adaptation of management systemsand the global reorientation of organisational cultureare examined. These issues are analysed withinthe context of a temporal and stepwise countrybycountryconcept. Both English language andGerman literature are integrated in the globalisationfield.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: May 1, 1991

There are no references for this article.