BOOK REVIEW Book review Edited by John Amis & T. Bettina Cornwell Amis, J.M. & Cornwell, T.B. (Eds) (1 July 2005), Global Sport Sponsorship Paperback 336 pages Publisher: Berg Publishers ISBN: 1845200810 Reviewed by Adrian Pritchard This book attempts to provide a perspective on the Grainger et al then attempt to develop a typology of cultural, economic and social consequences of global celebrities. Using the ubiquitous David sport sponsorships globally. Its 16 chapters draw Beckham, Ian Thorpe and Jonah Lomu, they provide from a wide range of contributors, from North an interesting chapter and one which might stoke America, Australasia and western Europe, and it debate. The authors mention in passing the limited would have been useful to have had a little more market of Rugby Union, and could perhaps have dwelt information on each. more on the issue that in order to become a trans- Chapter 1 serves as an introduction, though it would national celebrity you almost certainly need to be have been interesting to have a specific introduction to playing a transnational sport – like Beckham and Tiger explain in more detail the purpose of the text and how Woods but unlike Lomu and Sachin Tendulkar.
International Journal of Sports Marketing and Sponsorship – Emerald Publishing
Published: Jan 1, 2006
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