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Global reach for service businesses

Global reach for service businesses Identifies eight globalization drivers: common customer needs; global customers; global channels; global economies of scale; favourable logistics; information technology; government regulations; and transferable competitive advantage. Believes services can be divided into three categories: people-processing services; possession-processing services; and information-based services. Looks at supplementary services and aspects of global strategy. Tabulates that people-processing services find it most difficult to adopt uniform pricing but can make best use of common branding. Concludes there is likely to be increasing pressure for global pricing — but that will bring plenty of headaches. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Global reach for service businesses

The Antidote , Volume 5 (2): 3 – Apr 1, 2000

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006751
Publisher site
See Article on Publisher Site

Abstract

Identifies eight globalization drivers: common customer needs; global customers; global channels; global economies of scale; favourable logistics; information technology; government regulations; and transferable competitive advantage. Believes services can be divided into three categories: people-processing services; possession-processing services; and information-based services. Looks at supplementary services and aspects of global strategy. Tabulates that people-processing services find it most difficult to adopt uniform pricing but can make best use of common branding. Concludes there is likely to be increasing pressure for global pricing — but that will bring plenty of headaches.

Journal

The AntidoteEmerald Publishing

Published: Apr 1, 2000

Keywords: Service industries; Globalization; Business development

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