States cultural differences affect the process of doing business and managing but does warn that US solutions do not always solve other nation's dilemmas. Employs three Figures showing the differences in cultural areas. Identifies five ways people relate to each other: rules versus relationships; me versus us; specific versus diffuse; neutral versus showing emotion; and status being — or doing. Suggests that thinking about situations in one's own life can help the understanding of behaviours that seem different from one's own.
The Antidote – Emerald Publishing
Published: Apr 1, 2000
Keywords: Global marketing; Cultural synergy; Corporate culture
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