e-HR How technology is changing the way HR works s online recruitment advertising proactively source suitable candidates JOB BROKER continues to gain in popularity for your vacancy. Instead of posting Job Broker is a consultancy specializing in Aand the market becomes your job and waiting for the response, online recruitment. Its aim is to save the increasingly saturated by Internet job recruiters can take advantage of the corporate or professional recruiter time boards, how can recruiters ensure that many thousands of CVs. and offer high levels of efficiency, their vacancy receives top billing to There are also several factors which flexibility, speed and quality of service. attract the right candidates? This article can hold the key to an effective job considers how employers can make the posting, relevant response and, most of their Web recruitment efforts. ultimately, vacancies that are filled by To ensure that your organization is There are a number of key factors the right candidates: getting good value from your chosen that recruiters should consider when Try to use your keyword(s) as many boards, it’s vital to monitor the end choosing which job board(s) to times as possible in your written results. Many recruiters find that the advertise their vacancies with to ensure advertisement to ensure a high level of response levels from online job boards optimum success levels. In particular keyword saturation. Advertisements are far higher than through traditional there are two important starting points which have a higher matching ratio methods such as newspapers and to consider when deciding on which against keywords searched will industry magazines, and this is expected board to choose: normally appear higher than those with to increase as more and more • Ascertain your best estimate of the a low saturation level. jobseekers take their search online. likely number of vacancies your Also, check the duration of your job With an overwhelming response organization will advertise over the posting. Each site differs in the length recruiters can very quickly find next 12 months. of time your vacancy will be displayed, themselves swamped by applicants and •Are your vacancies likely to be normally ranging from seven to 28 take their focus off of the desired end focused on a specialist sector, such as days. As new jobs are posted it’s likely result of a candidate placement. financial services, or do you have a that your vacancy will make its way Take professional advice when wide variety of vacancies? down the list of matches. To ensure top choosing your job board(s). Use the billing check your vacancies every knowledge provided by the online Consider your previous 12 months couple of days, and if necessary repost recruitment industry and specialist recruitment activity to indicate your using a new description to attract providers when deciding on the best projection in terms of budget, numbers attention. job board for your business. and type of vacancy. When armed with You may want to consider this information, only then can you go What’s in it for me? outsourcing your vacancy responses. forward to ensure that you get the very Ensure that your vacancy is attractive. Outsourcing parts of your recruitment best results for your organization. One of the most common mistakes campaign to a third party is becoming made by recruiters is to focus on a list increasingly popular. Whether you have Getting top billing of organizational needs and wants a single or multiple vacancies to Once you have made the decision which without paying enough attention to advertise, using a job board together boards to advertise your vacancy with, candidate attraction. Why would the with a specialist outsourcing the next key element in getting it right candidate want to come and work for organization can provide a cost- is to ensure that your jobs are posted in you? Use at least one third of your effective alternative to traditional a particular manner to ensure that they advertisement to inform the candidate bricks and mortar professional receive top billing and attract the right of the benefits and increase your recruitment organizations. candidates. chances of attracting the best. CV searching is an excellent way to Monitor end results from job boards. 4 Volume 4 Issue 1 November/December 2004
Strategic HR Review – Emerald Publishing
Published: Nov 1, 2004
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