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Foreign businessmen frequently carry preconceived ideas with them to Japan. Such ideas can result in disastrous consequences when applied to business in that country. If your company's strategy calls for doing business in Japan, here are ten maxims that could affect the longterm success of your plans. They should be carefully considered before going into a meeting with Japanese customers or partners.
Journal of Business Strategy – Emerald Publishing
Published: Jan 1, 1991
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