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Gerontrographics a scientific approach to analysing and targeting the mature market

Gerontrographics a scientific approach to analysing and targeting the mature market Presents a new way of segmenting the mature market. Develops asegmentation model based on research in various disciplines and usesdata from several studies to validate it. Suggests that the model ismore effective than some commonly used approaches, not only inidentifying prime segments for products and services, but also insuggesting viable marketing strategies for reaching specific segments ofolder consumers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Gerontrographics a scientific approach to analysing and targeting the mature market

Journal of Consumer Marketing , Volume 10 (3): 11 – Mar 1, 1993

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363769310041983
Publisher site
See Article on Publisher Site

Abstract

Presents a new way of segmenting the mature market. Develops asegmentation model based on research in various disciplines and usesdata from several studies to validate it. Suggests that the model ismore effective than some commonly used approaches, not only inidentifying prime segments for products and services, but also insuggesting viable marketing strategies for reaching specific segments ofolder consumers.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Mar 1, 1993

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