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German retailing expansion – a decade of change?

German retailing expansion – a decade of change? The aim of the paper is to extend and update previous research carried out in the period immediately following the unification of Germany in 1990. This period saw a rapid and substantial movement by (West) German retailers into the former German Democratic Republic. The paper examines, though a tracking study of the top German retailers, the status of those retailers some years on in terms of the extent to which they have assimilated their operations in eastern Germany and now regard them as merely a part of a united Germany. More importantly, the paper examines the extent to which the moves into the former East Germany have been used as a springboard to expansion in the former socialist states of central and eastern Europe in a period that has seen substantial and significant consolidation among German retailers. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Business Review Emerald Publishing

German retailing expansion – a decade of change?

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Publisher
Emerald Publishing
Copyright
Copyright © 2000 MCB UP Ltd. All rights reserved.
ISSN
0955-534X
DOI
10.1108/09555340010372402
Publisher site
See Article on Publisher Site

Abstract

The aim of the paper is to extend and update previous research carried out in the period immediately following the unification of Germany in 1990. This period saw a rapid and substantial movement by (West) German retailers into the former German Democratic Republic. The paper examines, though a tracking study of the top German retailers, the status of those retailers some years on in terms of the extent to which they have assimilated their operations in eastern Germany and now regard them as merely a part of a united Germany. More importantly, the paper examines the extent to which the moves into the former East Germany have been used as a springboard to expansion in the former socialist states of central and eastern Europe in a period that has seen substantial and significant consolidation among German retailers.

Journal

European Business ReviewEmerald Publishing

Published: Aug 1, 2000

Keywords: Germany; Retailing; Eastern Europe

References