Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Generational differences in technology behaviour: comparing millennials and Generation X

Generational differences in technology behaviour: comparing millennials and Generation X There are differences in the motivations underlying technology behaviour in each generational group; and there may be variances in the way each generational group uses and gets engaged with technology. In this context, this study aims to address the following questions: “Does generational cohort influence technology behaviour?” and if so: “What are the main motivations underlying Millennials and Generation X technology behaviour?”.Design/methodology/approachFor this purpose, based on the uses and gratifications theory this study examines technology behaviour through multi-group structural equation modelling, drawing on a sample of 707 millennials and 276 Generation X individualsFindingsResearch findings indicate that millennials mostly use and get engaged with technologies for entertainment and hedonic purposes; while Generation X individuals are mainly driven by utilitarian purposes and information search. Further, research findings indicate the moderating role of generational cohort in the use of technologies.Originality/valueThis study provides empirical evidence of the main differences and motivations differences driving technology behaviour of millennials and Generation X individuals. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Kybernetes Emerald Publishing

Generational differences in technology behaviour: comparing millennials and Generation X

Kybernetes , Volume 49 (11): 18 – Oct 22, 2020

Loading next page...
 
/lp/emerald-publishing/generational-differences-in-technology-behaviour-comparing-millennials-V1nIznvg1t

References (54)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0368-492X
DOI
10.1108/k-09-2019-0598
Publisher site
See Article on Publisher Site

Abstract

There are differences in the motivations underlying technology behaviour in each generational group; and there may be variances in the way each generational group uses and gets engaged with technology. In this context, this study aims to address the following questions: “Does generational cohort influence technology behaviour?” and if so: “What are the main motivations underlying Millennials and Generation X technology behaviour?”.Design/methodology/approachFor this purpose, based on the uses and gratifications theory this study examines technology behaviour through multi-group structural equation modelling, drawing on a sample of 707 millennials and 276 Generation X individualsFindingsResearch findings indicate that millennials mostly use and get engaged with technologies for entertainment and hedonic purposes; while Generation X individuals are mainly driven by utilitarian purposes and information search. Further, research findings indicate the moderating role of generational cohort in the use of technologies.Originality/valueThis study provides empirical evidence of the main differences and motivations differences driving technology behaviour of millennials and Generation X individuals.

Journal

KybernetesEmerald Publishing

Published: Oct 22, 2020

Keywords: Behaviour; Technology; Generation X; Millennials

There are no references for this article.