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Gender differences in the online reading environment

Gender differences in the online reading environment Purpose – The purpose of this study is to explore gender differences in the online reading environment. Design/methodology/approach – Survey and analysis methods are employed. Findings – Survey results reveal that female readers have a stronger preference for paper as a reading medium than male readers, whereas male readers exhibit a greater degree of satisfaction with online reading than females. Additionally, males and females differ significantly on the dimension of selective reading and sustained attention. Originality/value – Understanding gender differences would enable a better understanding of the changing reading behavior in the online environment, and to develop more effective digital reading devices. Factors affecting gender differences in the online reading environment are discussed, and directions for future research are suggested. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Documentation Emerald Publishing

Gender differences in the online reading environment

Journal of Documentation , Volume 64 (4): 11 – Jul 25, 2008

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
0022-0418
DOI
10.1108/00220410810884101
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this study is to explore gender differences in the online reading environment. Design/methodology/approach – Survey and analysis methods are employed. Findings – Survey results reveal that female readers have a stronger preference for paper as a reading medium than male readers, whereas male readers exhibit a greater degree of satisfaction with online reading than females. Additionally, males and females differ significantly on the dimension of selective reading and sustained attention. Originality/value – Understanding gender differences would enable a better understanding of the changing reading behavior in the online environment, and to develop more effective digital reading devices. Factors affecting gender differences in the online reading environment are discussed, and directions for future research are suggested.

Journal

Journal of DocumentationEmerald Publishing

Published: Jul 25, 2008

Keywords: Gender; Reading; Behaviour; Worldwide web; Online operations; User studies

References