Access the full text.
Sign up today, get DeepDyve free for 14 days.
PurposeThis study aims to investigate gendered meanings of food and its relationship with identity management for Turkish university students’ food practices and beliefs.Design/methodology/approachMethodologically, both qualitative and quantitative approaches were used in this study as a complementary way. Data were collected from a total of 711 university students.FindingsTaken together, the findings strongly support gender-based food stereotypes as consistent with previous literature with some cultural variations. As another important finding, gendered associations of foods are stronger than those of non-alcoholic beverages among Turkish university students.Originality/valueIn terms of original contribution, this study not only provides valuable information about young consumers’food beliefs and practices in terms of gender-based stereotypes and identity management, but also enriches the current literature, specifically focusing on Turkey, which has a completely different cultural background as compared to Europe, the USA and the Far East. To the best of authors’knowledge, this is the very first study on this subject specifically focusing on Turkish consumers’ gift-buying behaviors through the internet channel.
Young Consumers: Insight and Ideas for Responsible Marketers – Emerald Publishing
Published: Aug 21, 2017
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Copy and paste the desired citation format or use the link below to download a file formatted for EndNote
Access the full text.
Sign up today, get DeepDyve free for 14 days.
All DeepDyve websites use cookies to improve your online experience. They were placed on your computer when you launched this website. You can change your cookie settings through your browser.