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Gateways to customer value

Gateways to customer value Suggests a helpful improvement for many organizations is to get them thinking in terms of the whole services that their customers receive from the company's offering rather than in terms of the product itself. Uses Figures for explanatory emphasis and a highlighted box for key points; also highlights Rank Xerox, DuPont, and Zurich Insurance in three separate boxes. Urges companies to forge strong relationships with their customers in quick time. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Antidote Emerald Publishing

Gateways to customer value

Kippenberger, T
The Antidote , Volume 3 (5): 4 – Aug 1, 1998
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Publisher
Emerald Publishing
Copyright
Copyright © 1998 MCB UP Ltd. All rights reserved.
ISSN
1363-8483
DOI
10.1108/EUM0000000006566
Publisher site
See Article on Publisher Site

Abstract

Suggests a helpful improvement for many organizations is to get them thinking in terms of the whole services that their customers receive from the company's offering rather than in terms of the product itself. Uses Figures for explanatory emphasis and a highlighted box for key points; also highlights Rank Xerox, DuPont, and Zurich Insurance in three separate boxes. Urges companies to forge strong relationships with their customers in quick time.

Journal

The Antidote – Emerald Publishing

Published: Aug 1, 1998

Keywords: Organizations; Customer service; Relationship marketing

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