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Fuzzy approach to eco-innovation for enhancing business functions: a case study in China

Fuzzy approach to eco-innovation for enhancing business functions: a case study in China PurposeAlthough sustainability is a popular topic in the past decade, there is a lack of research to identify the driving factors for developing countries. The purpose of this paper is to investigate the driving factors for achieving eco-innovation.Design/methodology/approachAn in-depth case study is employed to address the objective outlined above. A Chinese company with more than 1,200 employees was selected to address the research question.FindingsBy fuzzy decision-making trial and evaluation laboratory and interpretive structural modelling analysis, the driving factors for eco-innovation are identified, and the priority of different factors has also been extracted.Originality/valueThis is among the first studies to carry similar analysis regarding eco-innovation. More specifically, this is perhaps the first study to take this approach and to analyse this topic in a developing country. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Management & Data Systems Emerald Publishing

Fuzzy approach to eco-innovation for enhancing business functions: a case study in China

Industrial Management & Data Systems , Volume 117 (5): 21 – Jun 12, 2017

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References (85)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0263-5577
DOI
10.1108/IMDS-02-2017-0041
Publisher site
See Article on Publisher Site

Abstract

PurposeAlthough sustainability is a popular topic in the past decade, there is a lack of research to identify the driving factors for developing countries. The purpose of this paper is to investigate the driving factors for achieving eco-innovation.Design/methodology/approachAn in-depth case study is employed to address the objective outlined above. A Chinese company with more than 1,200 employees was selected to address the research question.FindingsBy fuzzy decision-making trial and evaluation laboratory and interpretive structural modelling analysis, the driving factors for eco-innovation are identified, and the priority of different factors has also been extracted.Originality/valueThis is among the first studies to carry similar analysis regarding eco-innovation. More specifically, this is perhaps the first study to take this approach and to analyse this topic in a developing country.

Journal

Industrial Management & Data SystemsEmerald Publishing

Published: Jun 12, 2017

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