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FROM THE FRONT LINE Educating the masses

FROM THE FRONT LINE Educating the masses FROM THE FRONT LINE Educating the masses An anonymous account of the trials of life in health promotion Keith slapped the newspaper on the desk. balanced diet. No t only that, they eat "Kids eat junk". Banner headlines on a medicinal plants when sick and even pick story of children lunching on chips, the right leaves to improve their fertility; burgers, hot-dogs and teeth-rotting soft or to have female rather than male babies. drinks since the school meals service was contracted out. Wow! Keith felt battle-weary. He' d seen it all Joan delivered her punch line in tones before: the "Anorexia: girls in crisis" which can only be described as strident... campaign; the "Attack on cholesterol"; "Any child given unlimited choice of the call to "Fight the flab". These media- foods will naturally select a perfect diet." generated crises which hyped isolated Nice one, Joan. Mothers will love that. issues never caused people to act The problem with Joan is that she goes responsibly about their health. Any to the health food shop and the market health promotion officer knows that, but for her food. It would do her good to when would the media learn? have a walk up and down the aisles of the Joan, the philosopher in our midst, and supermarket and study the view that the I looked at each other. You'd recognise average toddler gets - because that's Joan if you saw her. She's an intense, what teaches children about food choices. Fifty yards of crisps, Coco- vegetarian biologist with leftist leanings and a tendency towards arachnophilia, Wotsits and Spud-O-Chips, 100 yards of who wears sensible sandals even in biscuits and cakes, another 100 yards of winter... get the picture? fizzy drinks, orange squash and sweets... on an average trip, that toddler goes past Joan's theory is neat, I agree, but as half a mile of highly flavoured non-food always it's based on the ecologically food substitutes. improbable and the practically impossible. Come to think of it, quite a few people When she worked with horses, she said, - newspaper editors and politicians they much preferred to graze in tatty included - would benefit from such an verges and hedgerows than in their own expedition. It might just give them some lush grassy fields. "Self-selection, see? inkling that health promotion isn't just They know what's good for them," she about telling people what to do... trumpeted. That's Joan at her most illogical. Just last week, she read that Amazonian woolly monkeys (some sort of monkey, anyway) deliberately choose a range of foods which make up a perfectly May 1992 HEALTH EDUCATION http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Health Education Emerald Publishing

FROM THE FRONT LINE Educating the masses

Health Education , Volume 92 (1): 1 – Jan 1, 1992

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0965-4283
DOI
10.1108/eb053679
Publisher site
See Article on Publisher Site

Abstract

FROM THE FRONT LINE Educating the masses An anonymous account of the trials of life in health promotion Keith slapped the newspaper on the desk. balanced diet. No t only that, they eat "Kids eat junk". Banner headlines on a medicinal plants when sick and even pick story of children lunching on chips, the right leaves to improve their fertility; burgers, hot-dogs and teeth-rotting soft or to have female rather than male babies. drinks since the school meals service was contracted out. Wow! Keith felt battle-weary. He' d seen it all Joan delivered her punch line in tones before: the "Anorexia: girls in crisis" which can only be described as strident... campaign; the "Attack on cholesterol"; "Any child given unlimited choice of the call to "Fight the flab". These media- foods will naturally select a perfect diet." generated crises which hyped isolated Nice one, Joan. Mothers will love that. issues never caused people to act The problem with Joan is that she goes responsibly about their health. Any to the health food shop and the market health promotion officer knows that, but for her food. It would do her good to when would the media learn? have a walk up and down the aisles of the Joan, the philosopher in our midst, and supermarket and study the view that the I looked at each other. You'd recognise average toddler gets - because that's Joan if you saw her. She's an intense, what teaches children about food choices. Fifty yards of crisps, Coco- vegetarian biologist with leftist leanings and a tendency towards arachnophilia, Wotsits and Spud-O-Chips, 100 yards of who wears sensible sandals even in biscuits and cakes, another 100 yards of winter... get the picture? fizzy drinks, orange squash and sweets... on an average trip, that toddler goes past Joan's theory is neat, I agree, but as half a mile of highly flavoured non-food always it's based on the ecologically food substitutes. improbable and the practically impossible. Come to think of it, quite a few people When she worked with horses, she said, - newspaper editors and politicians they much preferred to graze in tatty included - would benefit from such an verges and hedgerows than in their own expedition. It might just give them some lush grassy fields. "Self-selection, see? inkling that health promotion isn't just They know what's good for them," she about telling people what to do... trumpeted. That's Joan at her most illogical. Just last week, she read that Amazonian woolly monkeys (some sort of monkey, anyway) deliberately choose a range of foods which make up a perfectly May 1992 HEALTH EDUCATION

Journal

Health EducationEmerald Publishing

Published: Jan 1, 1992

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