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From Strategic Plan to Strategic Practice: The Communications Connection

From Strategic Plan to Strategic Practice: The Communications Connection A key to the effective implementation of strategic plans is the communication of the strategic plans to executives in functional areas. A study of eighteen organizations revealed that their functional executives’ knowledge of the strategic plan was closely tied to their corporate planners’ assessment of the quality of the communication of the plan. In contrast, the functional executives’ knowledge was not so closely tied to the planners’ assessment of merely the quality of the business plan itself.Different organizations use different communication tactics. These tactics suggest practical actions to enable strategic planners to improve the communication of their plans. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png American Journal of Business Emerald Publishing

From Strategic Plan to Strategic Practice: The Communications Connection

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References (6)

Publisher
Emerald Publishing
Copyright
Copyright © 1990 MCB UP Ltd. All rights reserved.
ISSN
1935-5181
DOI
10.1108/19355181199000014
Publisher site
See Article on Publisher Site

Abstract

A key to the effective implementation of strategic plans is the communication of the strategic plans to executives in functional areas. A study of eighteen organizations revealed that their functional executives’ knowledge of the strategic plan was closely tied to their corporate planners’ assessment of the quality of the communication of the plan. In contrast, the functional executives’ knowledge was not so closely tied to the planners’ assessment of merely the quality of the business plan itself.Different organizations use different communication tactics. These tactics suggest practical actions to enable strategic planners to improve the communication of their plans.

Journal

American Journal of BusinessEmerald Publishing

Published: Jan 1, 1990

Keywords: Strategic plans; Communication to executives; Communication tactics

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