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From stories to strategy: putting organizational learning to work

From stories to strategy: putting organizational learning to work Purpose – This article aims to build on the unique relationship between stories and organizations to explore the use of stories as strategy and strategy as stories. Design/methodology/approach – First, various uses of stories as strategy are explored. This is followed by an application example from the US Department of Navy. Finally, some potential concerns are addressed. Findings – Stories may be used as a specific strategy themselves, in support of a particular strategy, as part of a generic strategy of learning as one goes, or to jump‐start a new strategy. Originality/value – This work offers new ways to strategically engage the use of stories as strategies for knowledge transfer and organizational learning. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png VINE: The Journal of Information and Knowledge Management Systems Emerald Publishing

From stories to strategy: putting organizational learning to work

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References (3)

Publisher
Emerald Publishing
Copyright
Copyright © 2007 Emerald Group Publishing Limited. All rights reserved.
ISSN
0305-5728
DOI
10.1108/03055720710838489
Publisher site
See Article on Publisher Site

Abstract

Purpose – This article aims to build on the unique relationship between stories and organizations to explore the use of stories as strategy and strategy as stories. Design/methodology/approach – First, various uses of stories as strategy are explored. This is followed by an application example from the US Department of Navy. Finally, some potential concerns are addressed. Findings – Stories may be used as a specific strategy themselves, in support of a particular strategy, as part of a generic strategy of learning as one goes, or to jump‐start a new strategy. Originality/value – This work offers new ways to strategically engage the use of stories as strategies for knowledge transfer and organizational learning.

Journal

VINE: The Journal of Information and Knowledge Management Systems – Emerald Publishing

Published: Oct 30, 2007

Keywords: Learning organizations; Knowledge management

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