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From mass marketing to mass customization

From mass marketing to mass customization This famous marketing guru tells how to create a differentiation strategy specifically for the mass market, segmented markets, micromarkets, andthe latest evolutionindividual markets of just one customer. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Planning Review Emerald Publishing

From mass marketing to mass customization

Kotler, Philip
Planning Review , Volume 17 (5): 38 – May 1, 1989
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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0094-064X
DOI
10.1108/eb054267
Publisher site
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Abstract

This famous marketing guru tells how to create a differentiation strategy specifically for the mass market, segmented markets, micromarkets, andthe latest evolutionindividual markets of just one customer.

Journal

Planning Review – Emerald Publishing

Published: May 1, 1989

There are no references for this article.