Free Willy : the whale‐watching legacy

Free Willy : the whale‐watching legacy Purpose – The purpose of this paper is to explore contemporary issues in film tourism with reference to the growth in related tourism fields. Design/methodology/approach – The paper examines the relationship between growth in dolphin and whale watching and the popularity of the Free Willy series of films. Findings – Observes that films can significantly influence aspects of ecotourism, especially in terms of the expectations of tourists. Practical implications – The paper illustrates how new tourism niche markets are strongly influenced by nature‐related films and discusses the implications for tourism stakeholders. Originality/value – The paper reviews and reveals the potential for film‐induced ecotourism. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Worldwide Hospitality and Tourism Themes Emerald Publishing

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Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1755-4217
DOI
10.1108/17554211111122998
Publisher site
See Article on Publisher Site

Abstract

Purpose – The purpose of this paper is to explore contemporary issues in film tourism with reference to the growth in related tourism fields. Design/methodology/approach – The paper examines the relationship between growth in dolphin and whale watching and the popularity of the Free Willy series of films. Findings – Observes that films can significantly influence aspects of ecotourism, especially in terms of the expectations of tourists. Practical implications – The paper illustrates how new tourism niche markets are strongly influenced by nature‐related films and discusses the implications for tourism stakeholders. Originality/value – The paper reviews and reveals the potential for film‐induced ecotourism.

Journal

Worldwide Hospitality and Tourism ThemesEmerald Publishing

Published: Apr 12, 2011

Keywords: Film; Tourism development; Mammals; Seas; Sustainable development

References

  • Education for sustainable development beyond attitude change
    Arbuthnott, K.D.
  • Whale watching, iconography, and marine conservation
    Corkeron, P.J.
  • Call it consumption! Re – conceptualizing ecotourism as consumption and consumptive
    Meletis, Z.A.; Campbell, L.M.
  • Tourists getting close to whales, is it what whale‐watching is all about?
    Orams, M.B.

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