Purpose – The purpose of this paper is to explore contemporary issues in film tourism with reference to the growth in related tourism fields. Design/methodology/approach – The paper examines the relationship between growth in dolphin and whale watching and the popularity of the Free Willy series of films. Findings – Observes that films can significantly influence aspects of ecotourism, especially in terms of the expectations of tourists. Practical implications – The paper illustrates how new tourism niche markets are strongly influenced by nature‐related films and discusses the implications for tourism stakeholders. Originality/value – The paper reviews and reveals the potential for film‐induced ecotourism.
Worldwide Hospitality and Tourism Themes – Emerald Publishing
Published: Apr 12, 2011
Keywords: Film; Tourism development; Mammals; Seas; Sustainable development
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