Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Franchising: category issues, changing dynamics and competitiveness

Franchising: category issues, changing dynamics and competitiveness Purpose – Within a competitiveness perspective, the main purpose of this paper is to investigate and analyze franchise categories and changing profiles and trends of the franchising industry. Design/methodology/approach – Based on data from The Franchising Handbook , the study investigates 1,464 franchisors in 67 franchise categories that encompass 445,314 franchisees. The work uses content analysis in the investigation of franchise categories. Findings – The study finds that franchise categories tend to be diverse regarding their category issues, franchising fees, capital requirements, and category franchisees. The work also provides meaningful implications and future research directions. Research limitations/implications – The author believes that fast‐growing mid‐sized and newly formed franchisors may need to be included in the survey from the USA and other countries. The study's implications are that the franchising industry requires new business models regarding franchising fees, capital, and sales that are critical in maintaining companies' competitiveness. Practical implications – Franchisors should pay attention to those fast‐growing franchise categories that may become available in the coming years. Originality/value – Within the areas of changing franchising and franchise categories, this work provides useful findings for researchers as well as practitioners. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Commerce and Management Emerald Publishing

Franchising: category issues, changing dynamics and competitiveness

Download PDF
15 pages

Loading next page...
 
/lp/emerald-publishing/franchising-category-issues-changing-dynamics-and-competitiveness-Awo1pM8hgK
Publisher
Emerald Publishing
Copyright
Copyright © 2011 Emerald Group Publishing Limited. All rights reserved.
ISSN
1056-9219
DOI
10.1108/10569211111165299
Publisher site
See Article on Publisher Site

Abstract

Purpose – Within a competitiveness perspective, the main purpose of this paper is to investigate and analyze franchise categories and changing profiles and trends of the franchising industry. Design/methodology/approach – Based on data from The Franchising Handbook , the study investigates 1,464 franchisors in 67 franchise categories that encompass 445,314 franchisees. The work uses content analysis in the investigation of franchise categories. Findings – The study finds that franchise categories tend to be diverse regarding their category issues, franchising fees, capital requirements, and category franchisees. The work also provides meaningful implications and future research directions. Research limitations/implications – The author believes that fast‐growing mid‐sized and newly formed franchisors may need to be included in the survey from the USA and other countries. The study's implications are that the franchising industry requires new business models regarding franchising fees, capital, and sales that are critical in maintaining companies' competitiveness. Practical implications – Franchisors should pay attention to those fast‐growing franchise categories that may become available in the coming years. Originality/value – Within the areas of changing franchising and franchise categories, this work provides useful findings for researchers as well as practitioners.

Journal

International Journal of Commerce and Management – Emerald Publishing

Published: Sep 6, 2011

Keywords: – Category issues; Franchisee; Franchisers; Franchising; Changing dynamics; Competitive strategy

References

  • Global business and globalization
    Anwar, S.T.
  • Entrepreneurs, contracts, and the failure of young firms
    Azoulay, P.; Shane, S.
  • Survival patterns among newcomers to franchising
    Bates, T.
  • Consensus in franchise organizations: a cooperative arrangement among entrepreneurs
    Baucus, D.A.; Baucus, M.A.; Human, S.E.
  • A year of growth, new rules and experimentation
    Bennett, J.
  • Differences between short and long‐term relationships: an empirical analysis in franchise systems
    Bordonaba‐Juste, M.V.; Polo‐Redondo, Y.
  • Using the plural form in the management of restaurant chains
    Bradach, J.L.
  • Organizational design and control across multiple markets: the case of franchising in the convenience store industry
    Campbell, D.; Datar, S.M.; Sandino, T.
  • Vertical integration in franchise systems: agency theory and resource explanations
    Carney, M.; Gedajlovis, E.
  • Franchising: firms, markets and intangible assets
    Caves, R.; Murphy, W.F. II
  • Contractual design as determinant of performance: evidence from franchising
    Chaudey, M.; Fadairo, M.
  • The nature of the firm
    Coase, R.H.
  • Franchising: a review and avenues to greater theoretical diversity
    Combs, J.G.; Michael, S.C.; Castrogiovanni, G.J.
  • A futuristic research agenda for the field of franchising
    Dant, R.P.
  • The challenge of autonomy and dependence in franchised channels of distribution
    Dant, R.P.; Gundlach, G.T.
  • The Franchise Handbook
    Enterprise Magazine, Inc.
  • Broadening appeal lifts sector
    Financial Times
  • Control modes in international service operations: the propensity to franchise
    Fladmoe‐Lidquist, K.; Jacque, J.
  • Cooperative arrangements among entrepreneurs: and analysis of opportunism and communication in franchise structures
    Gassenheimer, J.B.; Baucus, D.B.; Baucus, M.S.
  • Multi‐unit versus single‐unit franchising: assessing why franchisors use different ownership strategies
    Gomez, R.S.; Gonzalez, I.S.; Vazquez, L.
  • Entrepreneurs or investors: do multi‐unit franchisees have different philosophical orientations?
    Grunhagen, M.; Mittelstaedt, R.A.
  • Introduction and background
    Hoy, F.; Stanworth, J.
  • The socioeconomic consequences of the franchise system of distribution
    Hunt, S.
  • Franchising, ownership, and experience: a study of pizza restaurant survival
    Kalnins, A.; Mayer, K.J.
  • The organizational routines factor market paradox
    Knott, A.M.
  • The evolution of ownership patterns in franchise systems
    Lafontaine, F.; Kaufmann, P.
  • Improving channel coordination through franchising
    Lal, R.
  • Investments to create bargaining power: the case of franchising
    Michael, S.C.
  • Organization governance form in franchising: efficient contracting or organizational momentum?
    Mitsuhashi, H.; Shane, S.; Sine, W.D.
  • How franchise job satisfaction and personality affects performance, organizational commitment, franchisor relations, and intention to remain
    Morrison, K.A.
  • An empirical look at franchising as an organizational form
    Norton, S.W.
  • Will successful franchise systems ultimately become wholly‐owned chains?
    Oxenfeldt, A.F.; Kelly, O.A.
  • The accidental entrepreneur: the emergent and collective process of user entrepreneurship
    Shah, S.K.; Tripsas, M.
  • Why franchise companies expand overseas
    Shane, S.
  • Making new franchise systems work
    Shane, S.
  • The Illusions of Entrepreneurship: The Costly Myths that Entrepreneurs, Investors, and Policy Makers Live by
    Shane, S.
  • New firm survival: institutional explanations for new franchisor mortality
    Shane, S.; Maw‐Der, F.
  • Research note: finding the right mix: franchising, organizational learning, and chain performance
    Sorenson, O.; Sorensen, J.B.
  • Psychological climate in franchising system channels and franchisor‐franchisee solidarity
    Strutton, D.L.; Pelton, L.; Lumpkin, J.R
  • Growing through copying: the negative consequences of innovation on franchise network growth
    Szulanski, G.; Jensen, R.J.
  • An analysis of decision criteria in franchisor/franchisee selection process
    Tatham, R.L.; Douglass, R.; Bush, R.F.
  • The internationalization of US franchise systems: progress and procedures
    Walker, B.J.; Etzel, M.J.
  • Complementarities and substitutabilities in franchise contracting: some results from the German franchise sectors
    Windsperger, J.