Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 14-Day Trial for You or Your Team.

Learn More →

Framing the social media puzzle

Framing the social media puzzle This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsHow can you balance strategy and innovation? Whether addressed directly or not, firms have to answer this question every day in the myriad of decisions they make on both fronts. For strategy, it is about where to focus resources, which markets to enter, and how data can be interpreted to drive business growth. For innovation, it is about market research, experimenting with minimal viable products, and meticulously going through user feedback to drive forward constant product improvements. Each feed off each other for direct, each relies on the other to deliver clarity, and ultimate success.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Framing the social media puzzle

Strategic Direction , Volume 35 (7): 3 – Jul 11, 2019
Download PDF
3 pages

Loading next page...
 
/lp/emerald-publishing/framing-the-social-media-puzzle-XG8BixdDaf

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0258-0543
DOI
10.1108/sd-04-2019-0072
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsHow can you balance strategy and innovation? Whether addressed directly or not, firms have to answer this question every day in the myriad of decisions they make on both fronts. For strategy, it is about where to focus resources, which markets to enter, and how data can be interpreted to drive business growth. For innovation, it is about market research, experimenting with minimal viable products, and meticulously going through user feedback to drive forward constant product improvements. Each feed off each other for direct, each relies on the other to deliver clarity, and ultimate success.Originality/valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic Direction – Emerald Publishing

Published: Jul 11, 2019

Keywords: Open innovation; Strategy; Social media

References

  • How social media can fuel innovation in businesses: a strategic roadmap
    Barlatier, P.J.; Mention, A.L.