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Fostering an innovation mindset

Fostering an innovation mindset More CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Innovation is the single most important factor in the future growth of any business venture. Innovation is a mindset ‐ a new way to think about business strategies and practice. This thinking drives every aspect of a successful, dynamic organization and penetrates every element of business, creating a clear and enduring vision. Innovative companies are set apart from their competitors and have the potential to fuel future profitable growth and build long‐term investments. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

Fostering an innovation mindset

Journal of Consumer Marketing , Volume 13 (6): 7 – Dec 1, 1996

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Publisher
Emerald Publishing
Copyright
Copyright © 1996 MCB UP Ltd. All rights reserved.
ISSN
0736-3761
DOI
10.1108/07363769610152563
Publisher site
See Article on Publisher Site

Abstract

More CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global competitiveness. Innovation is the single most important factor in the future growth of any business venture. Innovation is a mindset ‐ a new way to think about business strategies and practice. This thinking drives every aspect of a successful, dynamic organization and penetrates every element of business, creating a clear and enduring vision. Innovative companies are set apart from their competitors and have the potential to fuel future profitable growth and build long‐term investments.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Dec 1, 1996

Keywords: Competitive advantage; Innovation; Profitability; Share prices; Strategic planning; Top management

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