Foreign market learning: an integrative model of its antecedents, processes and outcomes

Foreign market learning: an integrative model of its antecedents, processes and outcomes PurposeThe purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes.Design/methodology/approachThe paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject.FindingsThe resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to.Research limitations/implicationsThe sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.Originality/valueThe integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business & Industrial Marketing Emerald Publishing

Foreign market learning: an integrative model of its antecedents, processes and outcomes

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0885-8624
DOI
10.1108/JBIM-12-2018-0398
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to offer an integrative model of foreign market learning, including different learning processes, antecedents and outcomes.Design/methodology/approachThe paper makes a critical review of the relevant literature, drawing on a keywords-based search of three major databases and a range of other published work for a broader perspective on the subject.FindingsThe resulting integrative model shows in a number of ways how companies can learn and benefit from differences in foreign markets and what results this can lead to.Research limitations/implicationsThe sample of subject-specific contributions to the literature may have been insufficient, and a wider selection of keywords to identify them might have captured a richer variety of concepts and opinions.Originality/valueThe integrative model contributes to the literature on foreign market learning and innovation and serves as a basis for future studies and current management strategy.

Journal

Journal of Business & Industrial MarketingEmerald Publishing

Published: Jul 1, 2019

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