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References (4)
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M. Binks, C. Ennew, G. Reed (1989)
The Differentiation of Bank Services to Small FirmsInternational Journal of Bank Marketing, 7
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P. Turnbull, M. Gibbs (1987)
Marketing Bank Services to Corporate Customers: The Importance of RelationshipsInternational Journal of Bank Marketing, 5
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M. Wright, C. Ennew (1990)
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B. Lewis (1984)
Marketing Bank Services BarbaraService Industries Journal, 4
- Publisher
- Emerald Publishing
- Copyright
- Copyright © Emerald Group Publishing Limited
- ISSN
- 0265-2323
- DOI
- 10.1108/02652329210016849
- Publisher site
- See Article on Publisher Site
Abstract
The UK SME sector has been identified as a potentially attractivesegment for nondomestic European banks wishing to establish a base inthe UK market. A survey by interview of 30 from a sampling frame of 354mediumsized enterprises in the UK suggests that foreign penetration ofthis market is unlikely in the short term. At present, mediumsizedenterprises attach considerable importance to factors such as trust andconfidence in their banking relationship. For foreign banks to penetratethis market it would be necessary to overcome existing conservativeapproaches to banking relationships and particularly concerns oversupport to distressed businesses.
Journal
International Journal of Bank Marketing – Emerald Publishing
Published: May 1, 1992