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Forces Shaping the Electronic Publishing Industry of the 1990s

Forces Shaping the Electronic Publishing Industry of the 1990s Results of an indepth study of the electronic publishing EP industry, with particular emphasis on the consumer marketplace, are presented. EP was defined as the use of electronic media to deliver information to users in electronic form or from electronic sources. EP is contrasted to electronicaided publishing, which is the use of electronic means to format and produce a conventional information product. An information chain model of the information flows between publishers or producers and users was helpful in understanding the boundaries of EP and defining its markets. Following a review of the conventional publishing industry, a model of the forces driving the EP industry was derived. Although technology is the strongest driving force, it is by no means the only one the others are economics, demographics, social trends, government policies, applications growth, and industry trends. Each of these forces is described in detail in a cause and effect scenario, from which keys to success in the EP marketplace are derived. Although there is some turmoil in the industry, with new services continuing to appear and disappear, the overall picture is one of optimism. EP should be a significant part of consumers' lives by the end of the decade. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Internet Research Emerald Publishing

Forces Shaping the Electronic Publishing Industry of the 1990s

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1066-2243
DOI
10.1108/eb047269
Publisher site
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Abstract

Results of an indepth study of the electronic publishing EP industry, with particular emphasis on the consumer marketplace, are presented. EP was defined as the use of electronic media to deliver information to users in electronic form or from electronic sources. EP is contrasted to electronicaided publishing, which is the use of electronic means to format and produce a conventional information product. An information chain model of the information flows between publishers or producers and users was helpful in understanding the boundaries of EP and defining its markets. Following a review of the conventional publishing industry, a model of the forces driving the EP industry was derived. Although technology is the strongest driving force, it is by no means the only one the others are economics, demographics, social trends, government policies, applications growth, and industry trends. Each of these forces is described in detail in a cause and effect scenario, from which keys to success in the EP marketplace are derived. Although there is some turmoil in the industry, with new services continuing to appear and disappear, the overall picture is one of optimism. EP should be a significant part of consumers' lives by the end of the decade.

Journal

Internet Research – Emerald Publishing

Published: Apr 1, 1992

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