For the drugs we need

For the drugs we need Purpose – To delineate confusions and uncertainties of the issues surrounding those criticisms. Critics assert that all marketing of medical products is abusive, while actual impacts are disputed.Design/methodology/approach – Pulling from past commentaries on pharmaceutical marketing and current criticisms of the practice, to indicate areas of confusion.Findings – The ills of pharmaceutical marketing are not as great as critics presume, but the practices are not as positive as the companies might wish to assert. With uncertainty on the actual impact of specific practices, the companies are engaging in a certain degree of warfare via ever‐increasing budgets of sometimes‐questionable value.Practical implications – Puts criticisms of pharmaceutical marketing in context.Originality/value – Perspectives for understanding pharmaceutical marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Marketing Emerald Publishing

For the drugs we need

Journal of Consumer Marketing, Volume 22 (7): 4 – Dec 1, 2005

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0736-3761
DOI
10.1108/07363760510631093
Publisher site
See Article on Publisher Site

Abstract

Purpose – To delineate confusions and uncertainties of the issues surrounding those criticisms. Critics assert that all marketing of medical products is abusive, while actual impacts are disputed.Design/methodology/approach – Pulling from past commentaries on pharmaceutical marketing and current criticisms of the practice, to indicate areas of confusion.Findings – The ills of pharmaceutical marketing are not as great as critics presume, but the practices are not as positive as the companies might wish to assert. With uncertainty on the actual impact of specific practices, the companies are engaging in a certain degree of warfare via ever‐increasing budgets of sometimes‐questionable value.Practical implications – Puts criticisms of pharmaceutical marketing in context.Originality/value – Perspectives for understanding pharmaceutical marketing.

Journal

Journal of Consumer MarketingEmerald Publishing

Published: Dec 1, 2005

Keywords: Pharmaceuticals industry; Drugs; Brand names

References

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