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Big data, big waste? A reflection on the sustainability of big data initiatives
- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 0275-6668
- eISSN
- 0275-6668
- DOI
- 10.1108/jbs-11-2021-0175
- Publisher site
- See Article on Publisher Site
Abstract
The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate ESG and reputation.Design/methodology/approachIt is based on a subjective view of the literature on this topic, selecting relevant examples.FindingsThe authors found that consciousness within corporations of the carbon footprint of their own information technology infrastructures is low and only a few companies have a strategy for identifying it.Originality/valueTo the best of the authors’ knowledge, this is the first treatment of this subject from the perspective of the corporate owner of ESG and reputation.
Journal
Journal of Business Strategy – Emerald Publishing
Published: Jan 3, 2022
Keywords: Sustainability; Environmental sustainability; Reputation; Carbon footprint; ESG; IT infrastructure; UN; COP26