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Changes in female food shopping habits and in retailing locationshave prompted a major survey investigation of food shopping by membersof the University of Ulster. The survey, which included interviews with300 women, was carried out at three outoftown shopping centres inNorthern Ireland. The findings reveal that many of the shoppers wereemployed and were constrained by time time for shoppingand time for cooking. Critical time pressures influenced the choice ofretailer, shopping times and product purchases, thus sending a number ofimportant signals to food retailers in Britain.
British Food Journal – Emerald Publishing
Published: May 1, 1991
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