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Food Choice in a Retail Environment

Food Choice in a Retail Environment The area of food retailing and consumers product preferences isfocused on. Valuations in product and price attributes across productcategories are investigated. A conceptual framework is developed foranalysing food choice situations product categories and productattributes are identified and measured the importance of productattributes and the implications for retailers marketing mix strategiesare assessed. The main conclusion drawn is that for each productcategory studied preserves, bakery products, cereals, dairy products,soups, toiletries, fresh meats customers were looking for differentgroups of attributes, and different priorities were attached toattributes across product categories. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png British Food Journal Emerald Publishing

Food Choice in a Retail Environment

British Food Journal , Volume 93 (7): 7 – Jul 1, 1991

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0007-070X
DOI
10.1108/EUM0000000002353
Publisher site
See Article on Publisher Site

Abstract

The area of food retailing and consumers product preferences isfocused on. Valuations in product and price attributes across productcategories are investigated. A conceptual framework is developed foranalysing food choice situations product categories and productattributes are identified and measured the importance of productattributes and the implications for retailers marketing mix strategiesare assessed. The main conclusion drawn is that for each productcategory studied preserves, bakery products, cereals, dairy products,soups, toiletries, fresh meats customers were looking for differentgroups of attributes, and different priorities were attached toattributes across product categories.

Journal

British Food JournalEmerald Publishing

Published: Jul 1, 1991

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