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Floundering in a deregulated market: an energy company seeks new strategies

Floundering in a deregulated market: an energy company seeks new strategies PurposeThe purpose of this paper is to analyze the business strategy of an energy company, identify the shortcomings in its existing strategy and provide recommendations to streamline a strategic direction.Design/methodology/approachThe paper applies strengths, weaknesses, opportunities and threats analysis, five forces model and competitive positioning analysis.FindingsThe company needs to evolve its management strategy from an engineering focus to a customer and competitive focus.Practical implicationsThe paper demonstrates that a real firm can apply traditional conceptual business models and successfully modify its business strategy to obtain a sustainable competitive advantage, better front-line customer service and newer product development initiatives.Social implicationsThe main customers for this company being the residential consumers, the focus on the front-line customer service will benefit the customers and the community in general.Originality/valueThe paper applies existing methodologies for strategy analysis to the business challenges faced by an energy company. The method can be used to find shortcomings in a current strategy, to identify the right fit between competitive strategy and operational competency and to provide a clear direction for the company. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Strategy Emerald Publishing

Floundering in a deregulated market: an energy company seeks new strategies

Gill, Avninder
Journal of Business Strategy , Volume 37 (2): 9 – Apr 18, 2016
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References (5)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0275-6668
DOI
10.1108/JBS-08-2014-0101
Publisher site
See Article on Publisher Site

Abstract

PurposeThe purpose of this paper is to analyze the business strategy of an energy company, identify the shortcomings in its existing strategy and provide recommendations to streamline a strategic direction.Design/methodology/approachThe paper applies strengths, weaknesses, opportunities and threats analysis, five forces model and competitive positioning analysis.FindingsThe company needs to evolve its management strategy from an engineering focus to a customer and competitive focus.Practical implicationsThe paper demonstrates that a real firm can apply traditional conceptual business models and successfully modify its business strategy to obtain a sustainable competitive advantage, better front-line customer service and newer product development initiatives.Social implicationsThe main customers for this company being the residential consumers, the focus on the front-line customer service will benefit the customers and the community in general.Originality/valueThe paper applies existing methodologies for strategy analysis to the business challenges faced by an energy company. The method can be used to find shortcomings in a current strategy, to identify the right fit between competitive strategy and operational competency and to provide a clear direction for the company.

Journal

Journal of Business Strategy – Emerald Publishing

Published: Apr 18, 2016

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