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Flights of fancy: myth, monopoly and the making of Pan American Airways

Flights of fancy: myth, monopoly and the making of Pan American Airways Purpose – Between 1927 and 1941 Pan American Airways (PAA) operated international flights from the USA with virtually no competition from US carriers. How PAA established and maintained its monopolistic position – by instrumentally creating a myth of “German threat” – and the implications for organizational theorizing and historiography is the proposed focus of this paper. Design/methodology/approach – Drawing on a cultural theory approach to “doing history” and Barthes' 1972 notion of myth, this paper uses a critical hermeneutical exploration of the extensive PAA archive collection (at the Otto Richter Library of the University of Miami) and numerous secondary sources (e.g. various written histories). Following Barthes, the paper views myths as monolithic and authoritative historical constructions which conceal their ideological roots and instrumental conditions of creation. Through critical hermeneutics, the paper deciphers the myth of “German threat” by (re)contextualizing it and thus pluralizing history by showing how a threatening image of “foreign” and specifically “German” aviation operation in South America was instrumentally created to privilege PAA's operations and its close relationship with the US State Department. Findings – Implications for the management theorist and historian as they pertain to a more fragile tone for “doing history” include the acknowledgement of history as multiple socially constructed interpretations of the past, an appreciation for histories that make their conditions of production transparent and the need for (re)writing histories that parade as authoritative monoliths. Originality/value – The paper offers an empirical example of how an organization's instrumental use of myth facilitates manipulations of history in order to situate and secure the positioning and image of that organization. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Management History Emerald Publishing

Flights of fancy: myth, monopoly and the making of Pan American Airways

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Publisher
Emerald Publishing
Copyright
Copyright © 2008 Emerald Group Publishing Limited. All rights reserved.
ISSN
1751-1348
DOI
10.1108/17511340810860249
Publisher site
See Article on Publisher Site

Abstract

Purpose – Between 1927 and 1941 Pan American Airways (PAA) operated international flights from the USA with virtually no competition from US carriers. How PAA established and maintained its monopolistic position – by instrumentally creating a myth of “German threat” – and the implications for organizational theorizing and historiography is the proposed focus of this paper. Design/methodology/approach – Drawing on a cultural theory approach to “doing history” and Barthes' 1972 notion of myth, this paper uses a critical hermeneutical exploration of the extensive PAA archive collection (at the Otto Richter Library of the University of Miami) and numerous secondary sources (e.g. various written histories). Following Barthes, the paper views myths as monolithic and authoritative historical constructions which conceal their ideological roots and instrumental conditions of creation. Through critical hermeneutics, the paper deciphers the myth of “German threat” by (re)contextualizing it and thus pluralizing history by showing how a threatening image of “foreign” and specifically “German” aviation operation in South America was instrumentally created to privilege PAA's operations and its close relationship with the US State Department. Findings – Implications for the management theorist and historian as they pertain to a more fragile tone for “doing history” include the acknowledgement of history as multiple socially constructed interpretations of the past, an appreciation for histories that make their conditions of production transparent and the need for (re)writing histories that parade as authoritative monoliths. Originality/value – The paper offers an empirical example of how an organization's instrumental use of myth facilitates manipulations of history in order to situate and secure the positioning and image of that organization.

Journal

Journal of Management HistoryEmerald Publishing

Published: Apr 11, 2008

Keywords: Myths; History; Airlines; United States of America

References