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Flexibility and the pandemic

Flexibility and the pandemic This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis paper demonstrated the various ways that marketing agility can help firms to handle crises such as the pandemic.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic Direction Emerald Publishing

Flexibility and the pandemic

Strategic Direction , Volume 38 (8): 2 – Aug 9, 2022

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Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
0258-0543
eISSN
0258-0543
DOI
10.1108/sd-07-2022-0067
Publisher site
See Article on Publisher Site

Abstract

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsThis paper demonstrated the various ways that marketing agility can help firms to handle crises such as the pandemic.Originality/valueThe briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Journal

Strategic DirectionEmerald Publishing

Published: Aug 9, 2022

Keywords: Marketing agility; Business-to-business (B2B); COVID-19

References