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Reviews the three sectors of the UK fish market fresh,canned and frozen, and details key factors affecting its size. Sees thecompetitive structure of the market as being dominated by a handful ofmajor brands, mainly in the canned and frozen sectors. Aggregateadvertising expenditure is the lowest in the food market. Retaildistribution of fish and fish products is focused on the grocerymultiples and the consumer profile is that of the 4564 age group,especially for fresh fish. Forecasts that the market will reach1.73 billion by 1996, compared with 1.51 billion in 1991.
British Food Journal – Emerald Publishing
Published: Sep 1, 1992
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