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Finding roles for socialmedia tools in HR

Finding roles for socialmedia tools in HR DEPARTMENTS AT A GLANCE STRATEGIC COMMENTARY STRATEGIC COMMENTARY , Q&A HOW TO… PRACTITIONER PROFILE Thought leaders share their views on the HR profession and METRICS its direction for the future HR AT WORK REWARDS RESEARCH AND RESULTS Finding roles for social- Bruce Tulgan media tools in HR is the founder of RainmakerThinking and Bruce Tulgan suggests nine ways in which HR can connect with the the author of numerous books including Managing Generation X and the forthcoming business using new social-media tools such as podcasts, wikis and blogs. It’s okay to be the boss. eneration Y expects to be able to 2. Staffing strategy podcast and a wiki page) gives share content easily and Your talent supply chain might include employees more control and choice over Gimmediately, whereas many older former applicants, internal job searchers, how they learn. people don’t yet use new social-media candidates from employee referrals and tools – Really Simple Syndication (RSS), former employees who departed on good 7. Career mapping wikis, blogs, podcasts and vlogs – or even terms. Social-media tools help stay in Employees can use social-media tools to know what they are. touch with these people, get them on make connections between the tasks, board and up to speed. responsibilities and roles they want and How can social media help HR? the skills, experience and contacts that For those committed to improving HR, 3. Employer branding lead to future career opportunities. there’s a lot to love about social media. Develop a strong, positive presence in the Blogs offer text, images, audio, video and web communities from which you hope 8. Rewards links for interactive communication. to draw talent in the future – for Could you highlight the rewards options RSS is a family of web-feed formats example, by providing comments on available to your employees by providing used to publish frequently updated pages relevant blog sites. this information using a wiki page on and which allows readers immediate, easy your company intranet? access to new content from hundreds of 4. Recruiting different web feeds. A wiki allows visitors Access and research the large potential- 9. Flexibility to add, delete or change the available employee pools by tapping into your Ask how your company can use such a content on a site. This makes a wiki a very industry’s active blogs and web social-media tool to address increasing effective tool for collaborative authoring. communities in order to attract demand for work-life balance options. For HR practitioners, using social-media candidates for hard-to-fill positions. For example, an HR meeting or other tools is a great way to respond to function’s meeting could be recorded as Generation Y’s needs in particular, and 5. Onboarding a podcast and uploaded onto the potentially revolutionize HR practices. Is there a gap between the date you hire company intranet to help flexible Why not conduct an audit of your HR employees and the date they start work? workers remain updated on the latest priorities to see where new social-media Engage new hires in that intervening discussions. An internal blog can also tools can add value at your organization? period using all social-media tools. Record provide ways for simple, fast, widespread Here’s nine suggestions for how HR can podcasts with existing employees about information-sharing and encourages a harness social media tools. their onboarding process so the new hires sense of community. know what to expect when they arrive. Ultimately, widespread deployment of 1. Supporting managers social media will transform your Using social media can help manage 6. Training and development organization’s culture, as using social employees in remote locations, enabling You can’t anticipate all the learning needs media allows everyone to leverage managers to provide greater direction, that may arise, but providing information information resources as part of the supervision and faster communication. in a range of different media (such as a regular process of accomplishing tasks. Volume 6 Issue 2 January/February 2007 3 http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Strategic HR Review Emerald Publishing

Finding roles for socialmedia tools in HR

Strategic HR Review , Volume 6 (2): 1 – Jan 1, 2007

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
1475-4398
DOI
10.1108/14754390780000942
Publisher site
See Article on Publisher Site

Abstract

DEPARTMENTS AT A GLANCE STRATEGIC COMMENTARY STRATEGIC COMMENTARY , Q&A HOW TO… PRACTITIONER PROFILE Thought leaders share their views on the HR profession and METRICS its direction for the future HR AT WORK REWARDS RESEARCH AND RESULTS Finding roles for social- Bruce Tulgan media tools in HR is the founder of RainmakerThinking and Bruce Tulgan suggests nine ways in which HR can connect with the the author of numerous books including Managing Generation X and the forthcoming business using new social-media tools such as podcasts, wikis and blogs. It’s okay to be the boss. eneration Y expects to be able to 2. Staffing strategy podcast and a wiki page) gives share content easily and Your talent supply chain might include employees more control and choice over Gimmediately, whereas many older former applicants, internal job searchers, how they learn. people don’t yet use new social-media candidates from employee referrals and tools – Really Simple Syndication (RSS), former employees who departed on good 7. Career mapping wikis, blogs, podcasts and vlogs – or even terms. Social-media tools help stay in Employees can use social-media tools to know what they are. touch with these people, get them on make connections between the tasks, board and up to speed. responsibilities and roles they want and How can social media help HR? the skills, experience and contacts that For those committed to improving HR, 3. Employer branding lead to future career opportunities. there’s a lot to love about social media. Develop a strong, positive presence in the Blogs offer text, images, audio, video and web communities from which you hope 8. Rewards links for interactive communication. to draw talent in the future – for Could you highlight the rewards options RSS is a family of web-feed formats example, by providing comments on available to your employees by providing used to publish frequently updated pages relevant blog sites. this information using a wiki page on and which allows readers immediate, easy your company intranet? access to new content from hundreds of 4. Recruiting different web feeds. A wiki allows visitors Access and research the large potential- 9. Flexibility to add, delete or change the available employee pools by tapping into your Ask how your company can use such a content on a site. This makes a wiki a very industry’s active blogs and web social-media tool to address increasing effective tool for collaborative authoring. communities in order to attract demand for work-life balance options. For HR practitioners, using social-media candidates for hard-to-fill positions. For example, an HR meeting or other tools is a great way to respond to function’s meeting could be recorded as Generation Y’s needs in particular, and 5. Onboarding a podcast and uploaded onto the potentially revolutionize HR practices. Is there a gap between the date you hire company intranet to help flexible Why not conduct an audit of your HR employees and the date they start work? workers remain updated on the latest priorities to see where new social-media Engage new hires in that intervening discussions. An internal blog can also tools can add value at your organization? period using all social-media tools. Record provide ways for simple, fast, widespread Here’s nine suggestions for how HR can podcasts with existing employees about information-sharing and encourages a harness social media tools. their onboarding process so the new hires sense of community. know what to expect when they arrive. Ultimately, widespread deployment of 1. Supporting managers social media will transform your Using social media can help manage 6. Training and development organization’s culture, as using social employees in remote locations, enabling You can’t anticipate all the learning needs media allows everyone to leverage managers to provide greater direction, that may arise, but providing information information resources as part of the supervision and faster communication. in a range of different media (such as a regular process of accomplishing tasks. Volume 6 Issue 2 January/February 2007 3

Journal

Strategic HR ReviewEmerald Publishing

Published: Jan 1, 2007

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