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Financial value and public relations

Financial value and public relations From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of corporate communications activities. In this paper, we explore the idea that to create financial value in business there should be a synergistic interaction among all public relations activities, here exemplified through an embryonic process model. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications: An International Journal Emerald Publishing

Financial value and public relations

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Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280410551123
Publisher site
See Article on Publisher Site

Abstract

From a theoretical perspective, there is an emergent trend toward the planning of financial public relations strategies in order to add financial value to businesses. However, the benefits of strategising and planning cannot be fully realised unless they are supported by the entire range of corporate communications activities. In this paper, we explore the idea that to create financial value in business there should be a synergistic interaction among all public relations activities, here exemplified through an embryonic process model.

Journal

Corporate Communications: An International JournalEmerald Publishing

Published: Sep 1, 2004

Keywords: Public relations; Asset valuation; Organizations

References