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FINANCIAL SERVICES INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY

FINANCIAL SERVICES INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY A comparative study was made by Coopers and Lybrand on the importance of various management areas. Of the executives surveyed in the early 1980's, only 29 percent perceived marketing as being most important. In 1985, 64 percent of the respondents felt that the most important area of the firm was marketing. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Services Marketing Emerald Publishing

FINANCIAL SERVICES INCREASING YOUR MARKETING PRODUCTIVITY AND PROFITABILITY

Journal of Services Marketing , Volume 1 (2): 14 – Feb 1, 1987

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Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0887-6045
DOI
10.1108/eb024703
Publisher site
See Article on Publisher Site

Abstract

A comparative study was made by Coopers and Lybrand on the importance of various management areas. Of the executives surveyed in the early 1980's, only 29 percent perceived marketing as being most important. In 1985, 64 percent of the respondents felt that the most important area of the firm was marketing.

Journal

Journal of Services MarketingEmerald Publishing

Published: Feb 1, 1987

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