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Film and collective storytelling in corporate identity: a case study

Film and collective storytelling in corporate identity: a case study Presents a case study of a new approach to collective storytelling in companies using a highly participative approach in order to create believable and authentic corporate films. An Australian company in the process industry had undergone a large‐scale organizational change project; in order to disseminate the experiences and knowledge gained during the project a corporate film was produced that told the story of the change project. The story and dialogue have been developed by the employees involved in the change project, and shop‐floor workers were cast as the characters of the film. The resulting corporate film has been highly accepted by the employees, who considered it a true and believable representation of their collective experience. Therefore corporate films produced with high levels of employee involvement and participation can provide a powerful and efficient means to capture and disseminate organizational knowledge. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Corporate Communications An International Journal Emerald Publishing

Film and collective storytelling in corporate identity: a case study

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References (14)

Publisher
Emerald Publishing
Copyright
Copyright © 2004 Emerald Group Publishing Limited. All rights reserved.
ISSN
1356-3289
DOI
10.1108/13563280410551141
Publisher site
See Article on Publisher Site

Abstract

Presents a case study of a new approach to collective storytelling in companies using a highly participative approach in order to create believable and authentic corporate films. An Australian company in the process industry had undergone a large‐scale organizational change project; in order to disseminate the experiences and knowledge gained during the project a corporate film was produced that told the story of the change project. The story and dialogue have been developed by the employees involved in the change project, and shop‐floor workers were cast as the characters of the film. The resulting corporate film has been highly accepted by the employees, who considered it a true and believable representation of their collective experience. Therefore corporate films produced with high levels of employee involvement and participation can provide a powerful and efficient means to capture and disseminate organizational knowledge.

Journal

Corporate Communications An International Journal – Emerald Publishing

Published: Sep 1, 2004

Keywords: Corporate communications; Film; Organizational change; Storytelling

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