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Ferry Travel A Case Study of Comparative Services

Ferry Travel A Case Study of Comparative Services Focuses on the products and services available on ferry travel andpassenger reaction to these services. Addresses the issue of whethercultural differences affect customer responses to marketing activityonboard. Gives a description of a comparative study undertaken toexamine and compare British and Scandinavian passengers response to thevariety of products and services offered on board a variety of Britishand Scandinavian operated ferries. As a result of this study, arguesthat there is a clear need for adapting the generic ferryproductservice to suit specific routes and local customer preferences.Focuses on this issue by describing the efforts of one of the majorferry operators on the IrishScottish route which is adapting thecorporate product to suit local customer requirements. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

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References (7)

Publisher
Emerald Publishing
Copyright
Copyright © Emerald Group Publishing Limited
ISSN
0959-6119
DOI
10.1108/09596119210018882
Publisher site
See Article on Publisher Site

Abstract

Focuses on the products and services available on ferry travel andpassenger reaction to these services. Addresses the issue of whethercultural differences affect customer responses to marketing activityonboard. Gives a description of a comparative study undertaken toexamine and compare British and Scandinavian passengers response to thevariety of products and services offered on board a variety of Britishand Scandinavian operated ferries. As a result of this study, arguesthat there is a clear need for adapting the generic ferryproductservice to suit specific routes and local customer preferences.Focuses on this issue by describing the efforts of one of the majorferry operators on the IrishScottish route which is adapting thecorporate product to suit local customer requirements.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Apr 1, 1992

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