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Feng Shui: Its Impacts on the Asian Hospitality Industry

Feng Shui: Its Impacts on the Asian Hospitality Industry Feng Shui (pronounced “fung shui”) means literally wind and water and is a type of geomancy or divination from nature. It originated in China, and relates to nature and the position of man and of buildings within it. Many hotels and restaurants in the Asia‐Pacific region have been specifically designed using feng shui principles, and recently Hilton International hotels used this as the focus of their advertising campaign. Discusses the origins of feng shui , and its impact on the location, design, layout, fixture and fittings and marketing of hotels and restaurants. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Contemporary Hospitality Management Emerald Publishing

Feng Shui: Its Impacts on the Asian Hospitality Industry

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Publisher
Emerald Publishing
Copyright
Copyright © 1994 MCB UP Ltd. All rights reserved.
ISSN
0959-6119
DOI
10.1108/09596119410070440
Publisher site
See Article on Publisher Site

Abstract

Feng Shui (pronounced “fung shui”) means literally wind and water and is a type of geomancy or divination from nature. It originated in China, and relates to nature and the position of man and of buildings within it. Many hotels and restaurants in the Asia‐Pacific region have been specifically designed using feng shui principles, and recently Hilton International hotels used this as the focus of their advertising campaign. Discusses the origins of feng shui , and its impact on the location, design, layout, fixture and fittings and marketing of hotels and restaurants.

Journal

International Journal of Contemporary Hospitality ManagementEmerald Publishing

Published: Dec 1, 1994

Keywords: Design; Employees; Hospitality industry; Hotel and catering; Location; Marketing planning; National cultures; Pacific Rim

References